OC2PS Posted August 5, 2011 Share Posted August 5, 2011 Thanks for including Guest Checkout in Prestashop. http://www.uie.com/a...million_button/ It's hard to imagine a form that could be simpler: two fields, two buttons, and one link. Yet, it turns out this form was preventing customers from purchasing products from a major e-commerce site, to the tune of $300,000,000 a year.... The form was simple. The fields were Email Address and Password. The buttons were Login and Register. The link was Forgot Password. It was the login form for the site. ... (first-time shoppers) did mind registering...As one shopper told us, "I'm not here to enter into a relationship. I just want to buy something." The designers fixed the problem simply. They took away the Register button. In its place, they put a Continue button with a simple message: "You do not need to create an account to make purchases on our site. Simply click Continue to proceed to checkout. To make your future purchases even faster, you can create an account during checkout." However, the current implementation leaves a lot to be desired. Ideally, there would be no register option. There would only be 2 blocks - login and checkout. In the checkout process, at the very end, the guest shall have the option of providing a password (or if the shop admin hasn't permitted guest checkout, then providing a password shall be required)...at this point benefits of providing a password to create an account shall be articulated: e.g. Addresses saved (save time) Loyalty programs (save money) Carts saved (save time) Order tracking (control and reliability) etc It may seem either a. a tiny thing for me to crib about b. too much work to re-do the checkout workflow However, in the real world it has a big impact...when the customer is at the shop, all he wants to do is buy....if a new customer when trying to check out sees the register button, he is highly likely to abandon the cart. On the other hand, if at the end of the checkout process the customer is asked if he wants to create an account and the only difference is to either provide or not provide password, he is much more malleable and likely to sign up for an account. Jared Spool agrees. Check out the $300M button article. http://www.uie.com/a...million_button/ The results: The number of customers purchasing went up by 45%. The extra purchases resulted in an extra $15 million the first month. For the first year, the site saw an additional $300,000,000. Vote: http://forge.prestas.../browse/PSFV-47 4 Link to comment Share on other sites More sharing options...
szym Posted August 6, 2011 Share Posted August 6, 2011 Great hint! +1 Link to comment Share on other sites More sharing options...
OC2PS Posted October 9, 2011 Author Share Posted October 9, 2011 Been over 2 months, so I'll bump this. Link to comment Share on other sites More sharing options...
OC2PS Posted November 24, 2011 Author Share Posted November 24, 2011 Bump Link to comment Share on other sites More sharing options...
Dave L Posted November 24, 2011 Share Posted November 24, 2011 Thanks for the bump. +1 Link to comment Share on other sites More sharing options...
OC2PS Posted November 26, 2011 Author Share Posted November 26, 2011 Please vote for this at http://forge.prestashop.com/browse/PSFV-47 Link to comment Share on other sites More sharing options...
Martin C Posted January 1, 2012 Share Posted January 1, 2012 I really think think this is a very important issue for all of us! Please vote for a simle and clear guest checkout if this is not 100% clear for our customers they will leave our shop without a purschase. Please Prestashop look with a customer view to the checkout process!! Link to comment Share on other sites More sharing options...
OC2PS Posted February 1, 2012 Author Share Posted February 1, 2012 Bump Link to comment Share on other sites More sharing options...
WebWizzMan Posted March 16, 2012 Share Posted March 16, 2012 I agree OP Complicated checkout is a huge dealbraker! Also, total costs including shipping hsould be clear before the customer has to enter any info. Just a simple drop-down list to select country, thats it. (Yes I know about module "Shipping estimate" but it seems to have a bug or two....) Link to comment Share on other sites More sharing options...
Andreas Maurer Posted March 19, 2012 Share Posted March 19, 2012 +1 on this Link to comment Share on other sites More sharing options...
Dask Posted March 19, 2012 Share Posted March 19, 2012 +1 from me too! Link to comment Share on other sites More sharing options...
ruilong Posted March 20, 2012 Share Posted March 20, 2012 I agree with this 1. there should not be a save button in the middle of the page. 2. Shipping and payment should be visible when checkout is loaded, use default country for options and update these if country is changed with ajax. (radio buttons) 3. Big and clear "confirm order" button in the bottom of the page. Position of password box dosn't matter, it could be moved easy in the template any way. Link to comment Share on other sites More sharing options...
mrzoom Posted March 24, 2012 Share Posted March 24, 2012 +1 Link to comment Share on other sites More sharing options...
aussiedropbear Posted April 26, 2012 Share Posted April 26, 2012 +1 from me too. Link to comment Share on other sites More sharing options...
bevi Posted August 30, 2012 Share Posted August 30, 2012 +1 Link to comment Share on other sites More sharing options...
LeGastronome Posted August 30, 2012 Share Posted August 30, 2012 I agree with : 2. Shipping and payment should be visible when checkout is loaded, use default country for options and update these if country is changed with ajax. (radio buttons) 3. Big and clear "confirm order" button in the bottom of the page. It seems to be easy to unactivate the *Hide* for this block by hacking some lines Link to comment Share on other sites More sharing options...
CUBE-IN Posted November 15, 2012 Share Posted November 15, 2012 The same problem with 1.5. A lot of customers need to use different address (tire shop - invoice address and delivery address to tire change service) and they dont want to register !!!! The whole checkout process in prestashop is really BAD BAD... 1 Link to comment Share on other sites More sharing options...
mojtabam Posted May 27, 2013 Share Posted May 27, 2013 +1 from me. Link to comment Share on other sites More sharing options...
Porpoise Posted May 28, 2013 Share Posted May 28, 2013 +1 Link to comment Share on other sites More sharing options...
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