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The perfect checkout?


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There isn't a perfect checkout :P

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Do you sell books that can be downloaded?

Do you sell physical items?

Do you sell memberships?

Do you sell concert tickets?

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My point is, the checkout process should be the most flexible part of PrestaShop!!!

I've been stalking / using the following e-commerce platforms:
Spree Commerce, Magento, OpenCart, UberCart, Drupal 7 Commerce and PrestaShop. Actually I've run shops on both PrestaShop, OpenCart and UberCart.

From what I have learned (I'm a front-end developer, back-end hacker, online retailer), flexibility of the checkout process will determine the winner of the open-source e-commerce race!

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Spree = pretty much the most flexible platform available if you can get your head around Ruby et el ( less then 99% of potential users!)

Magento = Run, run, run for the hills... Absolute rubbish coding by overpriced developers!

OpenCart = Will be a formidable opponent to PrestaShop if they can get some venture capital support (as oppose to the current set-up of amateur hacking and ego soothing)...

Ubercart = Ok, if you have the time to learn Drupal (Load gun, point at skull, pull trigger!). Not to mention the community is dead in the water.

Drupal 7 Commerce (with the supposed distribution set-ups that are promised) = Will rule the roost - if you can wait another year or three; and deal with Drupal...

Or PrestaShop 1.4??? I'm pretty sure none of the core PrestaShop developers have ever operated a for-profit store in their life! So my point? :roll:

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Forget all those rubbish / niche 'additions' you seem to be adding to the core, and concentrate on what shop owners need; making goddamn conversions!
Fail this essential objective and you may as well give up!

One Page check-out isn't the answer!!!! Yes it will increase sales compared to the default process. Not hard to be honest! The current process is only trumped in its uselessness to the current OpenCart (1.4) default checkout!

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My humble suggestion for the best checkout:

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- Click 'Checkout'

- Page 1: Enter voucher, (If customer is an account holder, enter Email / password - no need for confirmation as Ajax can fill in the data on the fly), Enter Name, Enter Email, Enter Billing Address, (Shipping address pre-selected), Enter Shipping method, Confirm 'Terms & conditions', click 'Review order'

- Page 2: View order summary, choose payment method, click 'Make payment'.

- Page 3: Payment confirmation. Confirmation message reads "Would you like to create an account? (so you can track your order and enable express checkout on future purchases?)

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This is the best check-out process for 99% of shop set-ups! Don't believe me? I bet a £200 case of English organic red wine if you prove me wrong (The wine is pretty damn good - SEDLESCOMBE Regent 2009)

Kind regards

Mokijo :P

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  • 1 month later...

The ideal checkout process should be comprised of just five steps:
1. welcome/cart contents
2. bill-to
3. ship-to
4. payment
5. confirmation/thank you

To make it crystal clear to shoppers that placing their online order with your site really is this simple, place a gauge at the top of each page in the checkout process that visually shows them their progress and proximity to completion. For example, list the five steps to checkout completion

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