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Weird Keywords In Google Webmaster Tools


laurapessoa

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Hello,

 

I see some weird keywords in Google Webmaster Tools, things like "&it", "&quot", "&gt" seems to be important in my website.

 

I think that it dosn't help my SEO. Is it possible to know why I have that words and how can I remove them from my keywords?

 

Thank you very much in advance.

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  • 2 years later...

It sounds to me as though you have some formatting errors on your pages.

This is basically showing what Google has found in the text content of your site. If it's coming up with "&it" and "&quot" then it's seeing textual HTML which shouldn't be visible to the reader.

 

Basically, it seems that there are pages on your site displaying the HTML to visitors, rather than the text they are supposed to see. Perhaps someone pasted in HTML wrong way and instead of rendering that code to show a quote, it's showing the code instead?

 

Run a search on your own site for those things and the pages where they are displayed should come up, then you just need to check the text areas for those pages and rectify any errors.

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