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Several item pages or one with different item features


Antakarana

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Hi everybody!

 

We are building our new online shop with prestashop, but when looking at other similar shops I get a bit confused about one thing.

 

Usualy people create "clonic" pages from same items that only changes in one feature, for example the item color, but other ones uses only one item page and they add the option of chooseing the color.

 

In therms of elegance I know it's better to have only one item page with the "color selector", but what about SEO?

 

Thanks in advance!

 

Regards

Edited by Antakarana (see edit history)
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hey, if you look at this demo page

http://demo-store.prestashop.com/en/handbags/28-handbag.html

 

There's color using drop down. It is best ecommerce practice.

 

Even , when people uing different pages for features then it duplicate the product name which effect seo. and they add canonical.

 

So its same for SEO, if its on single page or different pages.

 

In general when Customer Buying products they wanted to have all features on single page it will help to increase Conversion Rate.

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  • 1 month later...

Best case would be to "concentrate" all variants in a URL, but it depends on the type of product you are working: Selling single items and packs having stock updated while using Attributes is impossible.

If you only sell single items of differentcolours, is easy.

What is your case ?

r

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