Google and Meta SEO in Prestashop

[AlasAramu]

Hi all,

the SEO managers of a site I created need to have tracking with various services, Google and Meta:

• Google Tag Manager;
• Google Search Console;
• Google Ads;
• Google Analytics;
• Pixel Meta;
• API Conversions.

I wanted to know if any of you had to solve the same problem, if there is a single module capable of connecting without having to work on the code, or more modules (if necessary, you could point them out to me).

Or is it better to implement these services into the code directly?

Thank you.

[ComGrafPL]

Htmlbox module. Place your codes, scripts into header in that module and it should work just fine.

[@diegofrancesco]

You can use google tag manager to implement GTM, GA, Search Console, Ads, Meta Pixels.
You just need to copy the GTM scripts into the header.tpl or head.tpl file as per Google's instructions, in the header and body.

[Nickz]

The question is if you have gone past the planning phase.
Do you sell something to the US? Do your clients use Facebook? You need to build your shop around the client.
On some ocasions both codes have issues. Google + Meta.

[SoftBunny]

I see it's been a while since you've posted, but I just wanted to ask if anyone here has tried combining PrestaShop's built-in SEO tools with any recent SEO modules or add-ons? I’m curious if there’s a noticeable difference, especially after Google’s newer updates. Also wondering how everyone handles meta descriptions in bulk without messing up automation.