My shop's position in google search

[gaminn]

Hi, I run a small shop www.aqdrive.com with some industrial automation products, e.g. https://aqdrive.com/8200-vector/13-53-lenze-e82cv3712c-e82cv371k2c-8200-vector-inverter.html . Till July 2025 when I typed model name of any product in my eshop, e.g. E82CV371_2C I got my eshop on the first page of google search results. Also, I got decent number of visitors via google search. From July2025, I can't remember exact date, the number of visitors fell sharply to exactly zero and when I type the product name now in google search my eshop disappeared, it is not even on the last page of the results. I have Google Search Console, Google Analytics and Google Merchant Center for my domain but they don't display any issue I should resolve to be again included in the search results.

Any idea what I can do?

[El Patron]

Hi, from experience I can share a few practical pointers that may help.
You’re competing in a very tough niche for these industrial part numbers, and many of the other sites ranking for these models offer extremely polished catalogs. It’s worth reviewing some of your direct competitors and comparing what features, structure, or content they provide that your shop might be missing.

For example, on this category page:
https://aqdrive.com/12-drives
the filter system appears misconfigured. The page shows 63 products, but the filters only show 1 item available. That creates a lot of friction for visitors who are trying to narrow down or locate the exact part they need.

Even small UX or catalog-navigation issues like this can affect engagement metrics, and when combined with a very competitive industry, they can indirectly contribute to lower visibility in Google.

Most often traffic drop occurs, based on poor visitors experience, google measure everything especially visits and fast bounce...here is one of my blog posts to help ps users know important things they can do to improve relevance.

 

1. Maybe Google Has Reclassified the Page as “Duplicate Content”

Industrial part numbers (E82CV3712C, etc.) appear on hundreds of reseller sites with identical manufacturer descriptions.

If Google detects:

• minimal original content
• mostly manufacturer text
• repeated patterns
• multiple URLs on your website with nearly identical product content

…it may index the page but suppress it from search results.

Check GSC → Coverage → Excluded:

• “Duplicate without user-selected canonical”
• “Duplicate, Google chose different canonical than user”
• “Alternate page with proper canonical”

These reports confirm a duplicate-content canonicalization problem.

2. Sudden Drop in “Crawled – Currently Not Indexed”

Check GSC → Coverage → Excluded.

If you see a spike in:

• “Crawled – currently not indexed”
• starting around July 2025, Google is:
• crawling your pages
• deciding not to index the updated version
• relying on outdated cached versions
• therefore not ranking your product pages for model queries

This often happens because:

• slow hosting
• thin content
• canonical tag mismatch
• conflicting SEO module
• duplicate URLs (with/without ID, parameter, category path)

3. Missing or Broken Product Schema

Check the structured data using Google’s Rich Results Test:

https://search.google.com/test/rich-results

If product schema is missing or invalid, industrial part numbers often lose visibility.

[El Patron]

also consider 'high quality' 3rd party theme from addon's, unless you hire a design company to update your base ps theme, this is going to hurt your rankings.  the base theme allows one to configure their shop get it all working but the expectation is to then upgrade to well designed theme, I see this so often, people using base ps theme which lacks advanced features like cool menu, avoid using tree category remove it once you have better filtering.

[gaminn]

Hi and thanks for your reply El Patron.

Thanks for letting me know about "Filter by" not working, I removed it from my site, it 

My typical customer is a person searching for a replacement of their faulty device that broke, they urgently need their machine working again. They can't buy new device, all devices I sell have been discontinued long ago.

I know the design of my eshop is bad, but at least until July 2025 it was not important as the only important facts for my customers who need to repair their machine ASAP are only low price and fast shipping. Which I both have.

Quote

Check GSC → Coverage → Excluded:

Sorry, I can't see this section in my GSC, please see screenshots. I can inspect individual products pages of my eshop in GSC and for all of them I see the same data as in the screenshot. I only see some non critical issues for all my pages: Missing fields review, aggregateRating, shippingDetails, hasMerchantReturnPolicy

 

Quote

https://search.google.com/test/rich-results

Screenshot included. Only some non critical issues like before.

 

I have many non-indexed pages. There is e.g. page https://aqdrive.com/8200-vector/12-52-lenze-e82ev3712c-e82ev371k2c-8200-vector-inverter.html for which GSC says "
Page is not indexed: Alternate page with proper canonical tag". But identical product opens for this url: https://aqdrive.com/8200-vector/12-lenze-e82ev3712c-e82ev371k2c-8200-vector-inverter.html which is indexed so still I don't understand why it doesn't show in search results for E82EV371_2C search term. However, why duplicated URLs for my products in my eshop exists and how to get rid off them and have only unique url for a product?

[El Patron]

Hi, I don’t really have time to go through all the screenshots in detail, so please go ahead and fix any issues you’re seeing.

You can also use SEMrush or similar tools to see who’s advertising and get ideas on how to improve and enhance the visitor experience. In short, either level up on how to make things better, follow experienced advice, and start closing the gap — you’ve got a hole to dig out of, so it’s time to start digging.

[El Patron]

Quick note — a common mistake many businesses make: .com is a U.S.-targeted gTLD, not international.

I strongly recommend securing a .eu domain and eventually decommissioning the .com to avoid duplicate-content problems.

Right now you have an even bigger issue:
EU visitors landing on the .com experience missing carriers and a generally poor checkout flow because the shop isn’t aligned with their region.

Moving to a .eu domain puts your entire product catalog in the correct regional context — something the current setup fails to do.

 

[willsmith79052]

Hi,

It looks like some pages might have been de-indexed or affected by technical changes. Check robots.txt, canonical tags, sitemap and ensure products are indexed in search console. Others, have you seen sudden drops like this

[gaminn]

14 hours ago, El Patron said:

Quick note — a common mistake many businesses make: .com is a U.S.-targeted gTLD, not international.

I strongly recommend securing a .eu domain and eventually decommissioning the .com to avoid duplicate-content problems.

Right now you have an even bigger issue:
EU visitors landing on the .com experience missing carriers and a generally poor checkout flow because the shop isn’t aligned with their region.

Moving to a .eu domain puts your entire product catalog in the correct regional context — something the current setup fails to do.

 

Not sure, if this is an issue. The only "regional context" that matters on my site is that the customer gets correct shipping rates at checkout. And the rates are calculated based on customer's country which he enters at checkout. 

[gaminn]

I think all my products are indexed, at least in GSC I can see them marked as indexed and still when I search for a model name of my indexed product I won't get it in google search results. You can try search e.g. for "e82ev152_4c200" (https://aqdrive.com/8200-vector/30-lenze-e82ev1524c200-e82ev152k4c200-8200-vector-inverter.html) which has been indexed as you can see in the screenshot. I get 6 pages of results and none of them is my eshop.

The non-indexed pages are some pages with redirects or "Alternate page with proper canonical tag", which I think is not an error but just another URL for already indexed page which google hasn't indexed because it would lead to duplicates.

So still absolutely no idea what to do.