PS 8.1.7: multilanguage site and Google Indexing

[monak1983]

Hi to all and thanks for your support!
 have a multi language site with PS 8.1.7 and I think there are some indexing issues for Google.
My home is www.tenaxia.com and automatically PS redirect to /it (italian language).
If i search on Google key "tenaxia.com" I should see in serp my italian home page with meta tag I have used:

<title>Ingrosso abbigliamento firmato Fornitori stock abbigliamento</title>
<meta name="description" content="Ingrosso online di abbigliamento firmato B2B dei migliori marchi. Acquisto a scelta, sconti fino a -85%">

istead i see this (see file attached).
Is possible that multilanguage site it's confusing Google?
Regards
monak83

[Nickz]

Absolutely yes.
Do English speaking people become clients with you?
 

[monak1983]

I don't understand what do you mean correctly...yes I need also english language for foreing customer...

[@diegofrancesco]

If Google deems that the meta title and meta description are not useful enough for users then it shows a different variant than the one set on the page.
In the first screen you showed, the title is not optimized, quite the opposite.

[monak1983]

Screen is what Google shows in serp (IMHO not optimized) and my tags arenin the code I have posted (IMHO more useful for customers)...

[@diegofrancesco]

7 minutes ago, monak1983 said:

Screen is what Google shows in serp (IMHO not optimized) and my tags arenin the code I have posted (IMHO more useful for customers)...

I'm sorry, I misunderstood, but you wrote: I should see in serp my italian home page with meta tag I have used: [...]

[monak1983]

Exact, I expect in serp what I have put in html meta tags (code in post above) but Google show the image attached. So I don't know why!

[@diegofrancesco]

Because as mentioned, Google may not use the tag inserted in the site in the SERP, because it chooses to show a different title based on various factors, some of which are beyond your control. This happens if the title you provided does not match the user's query or if you did not provide a good description of the content, or if the title tag is not specified. You can find all the details in the Google Search documentation.

The example title <title>Ingrosso abbigliamento firmato Fornitori stock abbigliamento</title> should be improved because it is not optimized and looks more like keyword stuffing.

[monak1983]

Hi @diegofrancesco (I'm Italian too),
 why my tag tile could be a keyword stuffing?
My activity is INGROSSO ABBIGLIAMENTO FIRMATO so why a different title?
Unfortunately you are right because with that key (ingrosso abbigliamento firmato) I'm out of serp after November Google Update and my home page is completely out...I don't know how should I do!
Any suggestion?
Marco

[@diegofrancesco]

Ciao Marco, è un problema di non facile risoluzione, ancora di più guardando solo dall'esterno, secondo me nell'esempio <title>Ingrosso abbigliamento firmato Fornitori stock abbigliamento</title> per Google potrebbe esserci una forzatura nell'uso e nel raddoppio delle parole chiavi abbigliamento e ingrosso/fornitori stock.

Nella descrizione inserita nel corpo della Home non sono sicuro che la % di testo presente sia soddisfacente considerato quante volte le keyword legate ad abbigliamento firmato sono state inserite. Sono tante, in più varianti e anche in grassetto, benissimo però forse andrebbe incrementato il testo in generale.

La meta description della Home andrebbe incrementata nel numero di caratteri, e conviene togliere il tag keyword dato che comunque viene ignorato.

La Home e il sito sono comunque indicizzati. Controlla in ogni caso che in Search Console non ci siano state azioni manuali da parte di Google.

[pallavigodse]

Yes, it's possible that a multilingual site may confuse Google if it's not properly configured. Google may struggle to correctly index and display the intended language or version of your content. I think you should check your Hreflang tags:Use the tag as below for example:
 

<link rel="alternate" hreflang="it" href="https://example.com/it/" />

<link rel="alternate" hreflang="en" href="https://example.com/en/" />

Verify the tags using tools like Google Search Console or third-party tools (e.g., Ahrefs, Screaming Frog).