Best Practices for Optimizing a New PrestaShop Store (Advice Needed)

[hellencharless]

Hello everyone,

I’m currently working on a PrestaShop store and wanted to get some advice from experienced users here.

The store is relatively new, and I’m focusing on building a solid foundation before scaling. Right now, my main priorities are:

Proper store structure and navigation

Page speed optimization

On-page SEO basics (product pages, categories, meta data)

Avoiding common mistakes that new PrestaShop users usually make

I’d really appreciate it if you could share:

What optimizations helped your store the most?

Any built-in PrestaShop features or settings that beginners often overlook?

Recommended best practices before investing in paid modules?

Thanks in advance for your time and insights.
Looking forward to learning from the community.

[wepresta]

Hi hellencharless,

Welcome to the community! Since you are starting with a new store, here are three quick tips to focus on:

• Performance: Enable Smarty cache and CCC (Combine, Compress, and Cache) under Advanced Parameters > Performance to ensure fast loading times.
• SEO: Focus on clean URL structures and unique meta descriptions for your products right from the start.
• Native Features: Explore the built-in "faceted search" and "order statuses" before buying paid modules; PrestaShop is very powerful out of the box.

Best of luck with your project!