Store reviews applied to category and product pages

[AcidLava]

Hello,

I sell used and unique products, and I have global reviews for my store. Is it risky for SEO to implement the store's review JSON-LD on every page of the site (homepage, categories, and especially product pages), or is it beneficial?

Thank you.

[willsmith79052]

If you sell unique products using store level review JSON-LD on every page can be risky for SEO. Google prefer product specific reviews on product pages.

Best approach:

• Strong review schema > Homepage and about page
• Product review schema > Only on product pages
• Avoid duplicate or misleading structured data

This keeps everything accurate for Google and helps build trust safely.

[AcidLava]

@willsmith79052 Is this answer based on AI or real experience? 

Best regards.

[willsmith79052]

1 hour ago, AcidLava said:

@willsmith79052 Is this answer based on AI or real experience? 

Best regards.

No, not Ai

I do seo work myself and from what i have seen on real websites google prefers product reviews only on product pages. Store reviews better on homepage

thats why i suggested this just to stay safe with google.

[El Patron]

On 11/17/2025 at 4:05 AM, willsmith79052 said:

If you sell unique products using store level review JSON-LD on every page can be risky for SEO. Google prefer product specific reviews on product pages.

Best approach:

• Strong review schema > Homepage and about page
• Product review schema > Only on product pages
• Avoid duplicate or misleading structured data

This keeps everything accurate for Google and helps build trust safely.

@willsmith79052 is exactly the correct

Google only allows review markup when the rating refers to the primary topic of the page.

2 hours ago, AcidLava said:

@willsmith79052 Is this answer based on AI or real experience? 

Best regards.

@AcidLava maybe say thank you for his response?  if you question someone's answer, especially on this topic, you could  have easily find google's recommendations and that mixing reviews on non relevant page will get you penalized.