How to improve PrestaShop site speed and SEO for a furniture store?

[Heaven and Home]

Hi everyone,

I’ve been working on a furniture website built with PrestaShop, and I’m trying to optimize it for both speed and SEO performance. The site is Heaven & Homes — a UK-based furniture and home décor brand.

The website runs fine, but I’m noticing slower load times on product category pages and sometimes layout shifts during image loading. I’ve already:

• Enabled caching and GZIP compression
• Optimized images with WebP
• Installed a few SEO and speed modules
• However, I still see CLS and LCP warnings in PageSpeed Insights.

Can anyone share their experience or best practices for improving PrestaShop Core Web Vitals and category-page SEO?

I’m particularly curious about:

Best lazy-loading setup for product images

Schema markup tools that work well with PrestaShop

Server or hosting tweaks that make a noticeable difference

Any help or example setups would be greatly appreciated — especially from other store owners who’ve optimized large image-heavy websites.

Thanks in advance!

[El Patron]

Hi @Heaven and Home

PageSpeed insights is a great tool and they have association with https://www.webpagetest.org/  that will not only give you insights like PageSpeed but also give advoce pm how to fix.  

The biggest improvements come from configuring mysql, the first step is to enable slow query, here  is blog on how to work with slow query.  Here some general blog posts  on mysql tuning. https://prestaheroes.com/blogs/mysql-optimization  (improving mysql performance is first thing anyone should do, then look at how to tune the shop.

Ok, so blocking is main issue with all PrestaShop because it does not support preloading of assets (.css/.js).  Also many enable CCC of .js/.css but do not check that each page type has same filenames across page types, if different then each page type will have large load (see my .css unify module that fixes the issue.  See here for my css/js preload modules which significantly improve above the fold page render. https://prestaheroes.com/collections/performance

Hosting, well...nvme to ssd significantly improves  performance, good hosting is key. 

For seo, which is dead except for meta title/description, you should only concern yourself with visitor experience, which is the most important for organic seo.  That being  said seo came back with AI...chatgtp support buying products from chatgtp and supports shopify and woocommerce (wp).