US Likes Milk With Their Cookies — Why Popups Don’t Belong in American Ecommerce

[El Patron]

Cookie banners may be required in the EU and UK, but in the U.S. they create friction that drives shoppers away. American customers see data collection as a fair trade for relevant ads — they don’t expect to “accept” cookies before buying. In this post, we explain U.S. vs. EU rules, what counts as non-essential cookies, and why showing banners to American visitors can hurt conversions. Stop annoying U.S. shoppers — give them the milk with their cookies, not an extra popup.

This has bothered me (I'm from US) day one of EU GDPR so I created a blog post to help others that sell in the US market both foreign and US based.

Read the complete blog here.