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had a little  time to review, page reviewed

hosting tip, go dedicated so you are not affected by other vps with high usage.  We have had great results putting clients onto this hosting ssd/nvme with plesk.  

here some feedback that may help you DIY, but I also noted slow response from category to product but out of time for today!

also I recommend disable PS ccc .js  (probably for .css also)  why?  the following pages have different ccc file names,  so it's reloading files that were may have been fetched an cached in the browser from previous page.

category https://www.northwestecigs.uk/themes/hbecigs/assets/cache/bottom-5de16a2223.js
product https://www.northwestecigs.uk/themes/hbecigs/assets/cache/bottom-0b6e4a2223.js
 

JavaScript files are blocking page rendering..

• /themes/hbecigs/assets/js/aos.js.pagespeed.jm.nZnBHIaNpp.js
• /themes/hbecigs/assets/cache/bottom-5de16a2223.js
• /consent-banner/1.2.1/cb.min.js

fix: https://prestaheroes.com/products/javapro-javascript-performance-manager?variant=43306657087695

Images within the initial viewport are being lazy-loaded.

• https://www.northwestecigs.uk/2750-default_md/xallo-pava-horiz-ultra-pod-vape-kit.jpg.pagespeed.ic.RkgfbPZwB-.webp
• https://www.northwestecigs.uk/2080-default_md/xaspire-gotek-pro-kit.jpg.pagespeed.ic.9DGJxDSEKE.webp
• https://www.northwestecigs.uk/1567-default_md/xaspire-gotek-x-pod-kit.jpg.pagespeed.ic.JmjXNhjWmN.webp

4 3rd-party requests are blocking page rendering.

• https://fonts.googleapis.com/css2?family=Barlow+Condensed:wght@500;700&family=Playwrite+DE+Grund:[email protected]&display=swap
• https://fonts.googleapis.com/css?family=Barlow+Condensed
• https://public-assets.tagconcierge.com/consent-banner/1.2.1/styles/light.css
• https://public-assets.tagconcierge.com/consent-banner/1.2.1/cb.min.js