Merchants are not the only ones to anticipate seasonal sales, which still represent 20% of their annual turnover. What about consumers? What do they want? How do they prepare to try to get the best discount, make sure they can find the product in the right size or color? Focus on the expectations of bargain hunters.
The Internet is full of advice for... consumers. Merchants aren't the only ones preparing for this major commercial event. While journalists' and bloggers' advice used to be primarily aimed at shoppers who actually visit stores, the rise of online shopping has led them to rethink their recommendations.
Thus, it is strongly advised to prepare your shopping cart the day before instead of standing in line before the store opens, and the pair of sneakers is no longer required... from now on it's sales on the So it is strongly advised to prepare your shopping cart the day before instead of standing in line before the store opens, and the pair of sneakers is no longer available... from now on it's sales on the couch!
To help you get a clearer picture, we have listed the 6 tips your clients have been given...
Tip #1: Make a wish list
In order not to get lost during the sales, magazines and bloggers recommend making a wish list. So why not offer a wish list feature on your site? Your customers will be able to select the products they are interested in while waiting to hear about the discount you will offer. Another idea, unlock your shopping cart the day before the sale. Your customers will only have to validate their order on the day!
Tip #2: Keep an eye on your e-mails and text messages
There are many tips for consumers to keep an eye on newsletters, emails or texts from their favorite brands to avoid missing out, or even to take advantage of exclusive offers reserved for loyal customers! Why take the risk of disappointing them? We recommend informing your loyal customers of upcoming sales and adding a special offer that is reserved for them...
Tip #3: Don't look at the new collection
The opinions all converge... especially when shopping in physical stores. Avoid the tidy shelves that showcase the new collection!
So take the opposite approach. Even if you would rather put the items on sale in a dedicated section, think of contextual highlighting and showcasing your new items with visuals and impactful hooks!
Tip #4: Set a budget
For sales addicts, these sales are often associated with overspending! Hence the idea of advising buyers to define a budget, or even to agree on an amount not to be exceeded per product category. To help your customers indulge themselves and take advantage of exceptional discounts, don't forget to offer several payment solutions, i.e. 4 times without interest.
Tip #5: Check the return conditions
Impulse buying can lead to disappointment. Size, color, design mistakes... To remedy this, take care of your buying guides and the presentation of your products by offering several visuals. But above all, improve your returns management policy, like the SNCF, which has been displaying its refund policy since the beginning of the health crisis. A significant element of reassurance and loyalty.
Tip #6: Prepare your gifts
Sales are also an opportunity to anticipate purchases for growing children or simply to please. Here again, journalists and bloggers recommend taking advantage of discounts to shop for special events! This is also a great idea for merchants to follow. Why not push messages in this sense to your customers, motivate early purchases, by offering gift wrapping or even message cards, even during sales periods
Merchants... you are also consumers. Think about studying your buying behaviors or those of your friends and family... it is likely that they will be rich in information to improve your offer and your conversion rates!