Today customers and consumers hold a huge buying power and all of the entrepreneurs’ actions for their own business are dedicated and revolve around the customer.
Why is it so important to guarantee fast and reliable deliveries to your customers and what does that lead to?
In this article, we'll answer those questions and look at how simple and how convenient it can be to use a reliable logistics partner.
Is fast shipping an asset?
One of the elements that often make the difference between a customer and a happy customer is shipment.
We live in the age of speed, therefore nobody has got time to wait for days, if not weeks, for their orders passed online.
That’s why a quick and efficient delivery is now vital for anyone’s business. But why’s that?
1. All Now
Studies have shown that customers are willing to expect their orders within a week at most!
If the wait is longer, the customer’s satisfaction dramatically drops. Today consumers know what they like and what they want and expect impeccable services. They are in fact what drives the market in a specific direction.
2. Buy Closer
Customers’ growing demand for quality goods and shorter delivery times calls for buying and selling much closer to home. The dropshipping model for instance was born between the U.S. and China, but this is destined to lower in favor of purchases between nearest countries.
3. Competition Grows
Today with the rise of online sales, anyone can buy and sell over the internet. The same products are often sold on many different websites, so fast and reliable shipments is what makes a huge difference for customers. It is not rare that carts are abandoned during the final steps due to long and expensive deliveries.
That’s where a useful add-on by Prestashop could come in handy for your e-commerce: the Abandoned Cart Reminder Pro Module. This is very useful since it can help you send your customers an automatic e-mail anytime they add products to their cart but do not complete the purchase.
4. Win your customers over
In order to make sure that customers keep buying on a particular website or e-commerce, the seller must build a strong relationship with them. It is therefore vital to communicate more effectively, to understand their needs and what they are looking for, to offer them special discounts or services, such as for example free shipping or a 24 hours delivery.
The key really is to develop a strong relationship with customers: this will result in the customer returning to a particular website for purchases and the seller becoming more and more motivated to try and understand their audience’s needs so that they can adjust their marketing strategy accordingly.
5. Dropshipping issues
Dropshipping is a sales model thanks to which the online seller sells a product to a final customer, without physically owning it in his warehouse and therefore without having to take risks on the goods, relying on a third party supplier who physically owns the good and who takes care of shipments. The dropshipping seller will simply forward the orders to a supplier who handles all the inventory and logistics.
You could have problems if you don't choose the right supplier: taking 3 or 4 weeks to deliver generates huge customer care problems since customers are used to receiving the product in 3/4 days.
Dropshipping, as already said, was born as a selling system between China and the U.S., but many problems immediately appeared, such as problems at customs, communication problems due to language barriers, and, of course, eternal shipping times, which automatically led to difficulties in the return process.
But today with globalization and many activities using and developing dropshipping, it’s becoming easier and easier to purchase in other countries, closer to one’s own.
One of the most reliable and trustworthy dropshipping suppliers, based in Italy, is BDroppy, which makes it possible for sellers to rely on a catalogue with thousands of products by the best brands and a top logistics system. You can download the Bdroppy module and connect your Prestashop store HERE.
This, of course, means that orders are delivered within 24/48 hours and tracking codes are provided, which allows customers to follow their shipments and makes them extra happy.
All of this makes up for 50% of a successful business. The 50% left is made up of the products and the ability of the seller to provide a complete and accurate service.