FAGUO Shoes, a super-trendy French brand, sells its stylish selection of shoes on its online store. Dynamic and sustainable, the brand targets active city-dwellers looking for a mix of simplicity and fashion.
Homepage of Faguo Shoes
Two students founded this sustainable brand in 2009. Today they count more than 32,000 Facebook fans and boast an e-store turnover of more than 20,000 Euros a month. Their biggest strength is the relationship they have with their customers. In fact, with the aid of social networks like Facebook, they often ask their customers to help them improve their e-store. « We’re always asking for feedback from our customers and it’s surely because of this feedback that we’ve been able to improve our customer experience so much» explains Laurine Tellier, Digital Project Manager with Faguo Shoes.
Says Laurine, « PrestaShop is a really flexible and simple solution. With all the different modules they have on offer, it’s really easy to personalise our e-store, and make it better all the time. »
Her key tip for budding e-businesses is to focus on the preparation involved in an online store. « The success of an e-store is made before it goes online. Before starting anything, it’s really important to carry out a benchmark test to see what your competition is up to. Visit different forums, which are goldmines for finding out what your target market is thinking. Researching your target is always a good idea! »
Faguo Shoes is happy with PrestaShop, so what are you waiting for? Download our software today!
Faguo Shoes: the numbers
- More than 20,00 visits per month
- More than 140,00 page views per month
- More than 32,000 Facebook fans
- More than 1,380 followers on Twitter
- 20 000€ turnover per month on their online store
- 12 employees