The beginning of September means a lot of things – the end of summer and the summer holidays, but also back to work or back to school for the kids ! For parents, this means buying school supplies. The average budget for the back to school buy is pretty hefty: it depends on the child’s age of course, but the spend ranges from €350 to over €800.
Now these are numbers to make e-tailers sit up and take notice!
More and more consumers are buying their school supplies on the Internet. There are a number of e-stores specialising in this area. Today we’re going to give you some tips for getting Internet shoppers to buy their school supplies not only online, but on your site!
Not long before it’s Back to School!
I- Special offers for your customers!
To give the big retailers a run for their money, don’t wait to offer Internet users the kind of advantages that they won’t find in the brick-and-mortar stores. Rock-bottom prices, discounts, a loyalty program, a large catalogue, hard-to-find products and more – do what you can to encourage consumers to buy with you!
II- Help them save time!
Consumers don’t like wasting time in the supermarkets, particularly when everyone is scrambling for the same products. In fact, a study on French site Touslesprix.com shows that in 2010, 44% of the population thinks that the Internet is a good alternative to spending hours in cash-register line-ups. Make the most of this occasion and seize this opportunity now!
Here are a few tips to help your customers save time:
- Provide fast home delivery: Internet shoppers will appreciate seeing their order arrive straight to their door within days!
- Ensure the effective ergonomic design of your site: make sure that your customers don’t have to waste time looking for the products they want. So work on your site’s search function and while you’re at it, consider how logical your faceted navigation is too (if you’d like to read more about this tool, read our article on the subject!)
III- Offer your customers new products and Internet exclusives!
This is what the e-store Plein Ciel has done Plein Ciel offering customers a range of eco-friendly school supplies. You can also display products that they won’t find in regular stores.
Plein Ciel’s ‘eco-pack’
By offering your customers unique products, you’ll have less competition and yet another opportunity to create customer loyalty!
It’s clear that the Back to School period is a potentially huge source of revenue. So get ready for it now ! Don’t forget that we’re not just talking about school supplies here, other types of product can also benefit from this time of year. Our advice can be applied to a variety of market sectors.
And for all those coming back tanned and relaxed from their holidays - welcome back!