Saveur Bière is an e-store which, as its name indicates, sells beer on the Internet. Online for the last 5 years, the site is currently number one in France! With more than 70 000 customers, 30% professionals and 70% private customers, Saveur Bière is definitely one to watch!
So what’s the secret behind its success? Well, first of all, Saveur Bière offers truly original products: beer varieties from more than 38 different countries, many of which are not found anywhere else in France. And the e-tailer boasts exceptionally good customer service, and boldly asks customers to rate their order experience. Their very satisfied customers give an average score of 4.6/5!
Saveur Bière Homepage
Julien Lemarchand, the founder of Saveur Bière, chose an osCommerce solution when he first created his e-store. Five years later, when it came time to redo his site, he decided to switch to a Prestashop solution. Why? “Because Prestashop is a solid software with advanced capabilities. It’s also very easy to use and comes with a great community. And PrestaShop is French, which is certainly worth mentioning too!”
Julien’s number 1 tip for e-businesses is a valuable one:
“Before beginning anything, you’ll need to really think about how you’re going to draw traffic to your site. Most people think of their products and their website first, but if there’s no traffic, there are no sales. So before anything, you really need to have a plan for marketing your site.
After that, you need to work at making your customers happy: listen to them and spend time getting to know them. Make sure they know that you value them.”
So that’s the secret of Saveur Bière’s stunning success. With more than 60,000 Facebook fans, 4,000 visits daily and a turnover of € 1.6 million in 2011, this e-store is certainly going places. We wish them all the best on their journey!
Saveur Bière’s success in numbers:
- Saveur Bière N°1 in France!
- More than 60 000 Facebook fans
- 70 000 customers
- 15 staff
- 2011 turnover: 1,6M€
- 4,000 visits a day
- 4.6/5 average customer rating
The site’s success is equally due to its positioning at the top end of the market. Saveur Bière is aimed at beer lovers and connoisseurs so their philosophy focuses on quality over quantity. Massive beer consumers are not the targets here. And with more than 1,500 different products on offer, even the most discerning beer snob won’t fail to be satisfied!