A logo is a unique graphic image by which we can immediately identify different companies.
In any company, including online businesses, a good logo is key. It enables you to communicate your e-store’s image and create a clear visual identity.
Today we’re looking at some of the benefits for you e-tailers of having a logo, and what to think about when creating a striking logo for your business.
Logos provide a visual identity for your brand and your e-business!
I- Why do I need a good logo for my e-store?
Having a well-designed logo for your online store is a great idea. Here’s why:
- Your logo equals your visibility! It’s the graphic representation of your e-store, so it must be in line with your company’s core values and graphic identity.
- A logo means you’ll be easily recognized. Your community and your customers will remember the name of your e-store and be able to pick you out of the crowd
- Your logo is a useful tool for all your communication media. A logo can be used not just on your website, but for the rest of your communication too, like emails or packaging. In fact, it drives all your communication efforts.
II- How can I create an unforgettable logo?
Designing a killer logo can be complicated and requires a certain time investment. Our advice:
a. Consider your company’s values!
Before anything else, your logo is a window onto your brand. It represents who you are, so it should fit with your e-store’s values. If you’re selling wellness products, you won’t have the same logo as an automotive accessories retailer. Take inspiration from the forms and colours of your business type!
b. Think simplicity
No need to design something complicated. Simplicity speaks to everyone. A clean, direct graphic design will be easier to remember and you won’t waste time designing it either. Don’t use too many colours - focus on the colour that fits your business best.
For example, Faguo shoes has gone for a simple tree design, which suits their core values.
Faguo Shoes logo
c. Think about your slogan!
A slogan is your brand or store’s signature and as such, should summarize your brand’s purpose. Generally, the slogan is positioned below the logo.
It may appear innocuous, but this little phrase packs a big punch! It tells Internet users how you see yourself and what your values are.
To understand just how a slogan works, look at Dunlopillo, who’ve opted for the phrase "live like you love".
Dunlopillo logo and slogan
Clearly, a logo is important for your e-store. Internet users will be able to spot you more easily, and they’ll get a better understanding of your market position. Often your logo is the first thing about you that users will see. That’s why it should inspire confidence and make them want to get closer to your brand and buy your products.
If you’d like more information about designing a decent logo, have a look at the SothinkMedia infographic on the topic: