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Conversion rate polluted by counting search machines

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Although I rate less than a dozen visitors to my shop per day, dashboard stats 500-1000 visitors a day for over a year. As I am interested in the conversion rate a 0,02% score doesn't make me happy. How can you exclude counting searchmachines as real visitors ? For if you can't what's the use of this dashboard statistic, to see in a blink it is not going well with the shop, while real rates are rising ?

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