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Off Page SEO for Prestashop Stores - Tips and Tricks on What's Working for You.


Mallee Boy

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Hi, we all know Prestashop builds great e-commerce stores. I have been running a successful board game store with Prestashop since 2009.

 

Most of us rely on good organic traffic to succeed online, but a lot has changed in Google's organic search results since then.

 

What are you doing well regarding off page SEO, link building, Social Media, etc?

 

What tips, tools or tactics can you share with the rest of the Prestashop Community?

Edited by Mallee Boy (see edit history)
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Hello, 

 

Off Page SEO techniques needs careful optimization in this manner that search engine gives you plus points. As successful markets says "Content is the king" so, I would say yes, content is the king. Post informative and relative content liking to your store on other sites or you can post that content on your own blog to generate traffic. 

Social media engagement is also important to keep your user up to date about your product & services. 

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Some ideas, not complete and not saying you should do all of them ;-)

 

 
do
  • email the brands you're selling to be listed as a "retailer/dealer/distributor" on their website (if they have such a section)
  • create a youtube channel with videos on the products you sell, link the channel to your website (youtube is the 2nd biggest search engine, after google itself)
  • pick 1 or a few (not all) social media sites that fit your purposes/products best and be active on them. Best to have 1 really good really active social media account instead of 10 passive ones
  • make sure you have a google mybusiness page (as well as analytics and adwords, but that takes us out of the SEO realm)
  • get listed on google shopping (merchant center) and any other (local) relevant aggregators
  • find out what the authoritative sites are for your products/style/location/niche and see if they mention webshops/other sites in their articles and why they get mentioned. Can you get mentioned as well?
  • backlink check on your main competitors, find out what's working for them and do that as well (preferably better)
  • invest in photo's/pictures, make sure your product pictures are high resolution and that you have even higher resolution versions of them. Not only makes this your webshop much more attractive and gives it more opportunity on google images, it'll also allow you to respond to image requests from content/news sites and print media (closely linked with on-page SEO of course)
  • become a certified shop in your country if the certification is meaningful / recognizable
  • analyze what current off-site seo traffic is working for you, try to expand on it (use analytics, moz.com pro, ...)
 
don't
  • buy links/mentions, participate in link schemes, cross-linking, ...
  • guest blog
Edited by Alphaloc (see edit history)
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  • 1 month later...

Some of the off-page SEO techniques that I use are:

 

  • Business Listings
  • Directory Submission
  • Search Engine Submission
  • Blog Marketing
  • Social Medial Marketing
  • Listing business on Google Maps
  • Social Bookmarking
  • Video Marketing
  • Article Submissions

If you do not want to use all of them then just make sure to do business listings and create high quality content in article submissions.

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Some of the off-page SEO techniques that I use are:

 

  • Business Listings
  • Directory Submission
  • Search Engine Submission
  • Blog Marketing
  • Social Medial Marketing
  • Listing business on Google Maps
  • Social Bookmarking
  • Video Marketing
  • Article Submissions

If you do not want to use all of them then just make sure to do business listings and create high quality content in article submissions.

 

 

Hey, Eric thanks for the input. Which article directories would you recommend?

Edited by Mallee Boy (see edit history)
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