Halving of visits after upgrading to 1.6.0.9

[BJng]

Hi to all,

 

if I compare the number of the visit to my site last year with the current year in the same period, I note that the site loses almost the 50% :-( (Infact also the orders are much less!)

 

The only difference between last year is the version of PS. 

 

2014 1.4.7.0

2015 1.6.0.9

 

I use the same best practice with google positioning. Do you think that the version can influence the positioning in google?

You can see the chart in attach. 

 

Thanks to all and regards

Stefano

[codemayday]

I'm not convinced this is due to the upgrade. A lot has changed externally in the past year, your market, competitors positions/ranking, Google's algorithm etc. If everything is the same as last year that highlights a problem. Content is king in SEO so you need to find a way to keep your site updated with new content and fresh. You have to keep adapting, adding new content and monitoring your positions in keywords.