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Force customer to choose a variation in product page


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I am looking for a smart way to force customer to choose a variation in product.tpl page before adding it to cart.


This to prevent customers from adding to cart the default variation without knowing that a product exists in different variations (it happens a lot of time!).


I see a backoffice feature to hide "add to cart" button on product list when it have variations, but actually it doesn't reflect on product.tpl page. 


Any idea on how to smartly handle it ? 


Thanks in advance. 

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Maybe some small javascript/jqueryscript.

Rename button to 'Customize', and when clicked, move to first attribute choice.

When any one attribute is selected/left/changed, change text to 'Add to cart'.


My 2 cents,


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