Google Analytics GA4 : Using of Prestashop module or Google Tag Manager ?

[bliscar]

Hello.

What is the best way to integrate Analytics GA4 in Prestashop ?

Using the Prestashop module or the Google Tag Manager ? What are your experiences with this ?

I want the e-commerce data of Prestashop to be included in the Google Analytics data.
I am using Prestashop 8.1.7

Thank you.

[Prestashop Addict]

Hi, Prestashop module does the job for standard e-commerce events. Use a tag manager module if you want to add your won events or ADS tags.

[Tag Concierge]

Hello, I can recommend our free (or paid) module that integrates with the most popular services like GA, GAds, FB Pixel, Pinterest, TikTok etc. via GTM.

Here you can find the demo - https://demo-prestashop.tagconcierge.com/.