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Prestashop and Google Analytics


HelenI
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Posted (edited)

I am upgrading my website and my old Analytics module does not work with new version. I have to purchace new licence. Since the fancy module I used did not tranck sales correctly (about 50% lost) I am puzzled. Do I need a complex module or can I use something free or even plain javascript?

What I need:

-Track ecommerce sales

-Track where my customers come from

-Track Google Ads conversions

What is the bare minimum I need? Prestashop 1.7.7.

Helen

Edited by HelenI (see edit history)

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  • 1 month later...

Plain google javascript will not track Ecommerce, you definitely have to install advanced Google Analytics module to track all purchases

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  • 2 weeks later...

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