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Prestashop as an e-commerce solution for customers


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I have a web development agency and I am a beginner with Prestashop, I am working daily to learn the platform, backoffice, frontoffice, code and structure. I am already working on developing a module in which we want to submit for approval and put the sale on the Marketplace, I am already aware of all the rules regarding selling on the Prestashop Marketplace. I am interested in offering prestashop to customers who need e-commerce, what would be the best way technically for that? have 1 prestashop installed on an EC2 instance on AWS with Ubuntu Server and activate multi-store? or install a prestashop for each customer separately? How could I do it?

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