Reach new shoppers searching on Google

Google Merchant Center helps you sync your store and product information with Google, so your products can appear across Google via free listings and Shopping ads.

You can add your products to Google, manage how your inventory appears, promote your products to reach more customers, and track results and insights.

Learn more in our beginner’s guide to Merchant Center.

Note: If you have just created your PrestaShop store, the extension will be automatically pre installed on your back office and you can access directly from your Modules catalog.

Installation is simple, you can start in 5 easy steps:

• Click on "Download" to get the ZIP file.
• Go back to your back office and navigate to the "Module Manager" located on the left sidebar menu, select "Module & Services" .
• Click on the "Upload a module" button located at the top right, select the ZIP file to upload and click OK.
• Your module is installed and will appear on your installed modules list, to begin the set up, click on "Configure".
• If you have multiple boutiques, you will need to configure each boutique separately, please select your boutique directly from the list once you start the onboarding.

* In order to complete the configuration, you will be asked to associate your Google accounts (Google Merchant Center and Google Ads)

By default, once you have finalised the configuration of your product feed settings and you click on Export, the free product listings are activated.

Depending on where you’re selling, your free listings of eligible products may appear in search results across various Google surfaces, like Google Search, Google Images, and the Shopping tab. Learn more about availability by country and device here.

If you’re running a Performance Max campaign, your approved products can appear on Google Search, Shopping, Gmail, YouTube, Discover feed and the Google Display Network.

To reach shoppers across Google, your website and product data must follow certain Google policies.

Learn more about these Merchant Center guidelines here

Learn more about supported countries for Google free listings here.

Learn more about supported countries and currencies for Performance Max here.

The PrestaShop Marketing with Google module is available in nine different languages: English, French, Italian, Spanish, Polish, German, Russian, Dutch and Portuguese

Your product feed is a list of products that you want to advertise across Google.

PrestaShop automatically creates and regularly updates your product feed from your store.

PrestaShop Marketing with Google will automatically sync all your PrestaShop product data to Google Merchant Center just after you have submitted your product feed settings.

You will not be able to filter the products you want to send to Google, by default, all active products and their variations will be exported.

The products will be sent to your Merchant Center at 2am and updated daily.

After exporting your products, Google has to approve or not your products.

To ensure your products are approved by Google, make sure that your product feed includes the following information:

General product information

Unique product identifiers

Data requirements for specific categories:

Apparel & Accessories

Media

Books

Learn more about product feeds here

Get information on troubleshooting your product feed here.

If in the module, PrestaShop tells you that the synchronization is failed, do not hesitate to contact PrestaShop support: [email protected]

PrestaShop Marketing with Google automatically creates and daily updates your product feed – and these tips can help you further enhance your performance.

Include relevant product attributes

Product attributes are information about your products.

They include categories like your product’s title, description, and price. It’s important that every attribute in your feed is written in a way that will resonate with your audience.

Learn more about product attributes here.

Write compelling product titles

The title is one of the most prominent parts of your ad or free listing.

A specific and accurate title helps Google show your product to the right users.

Get tips and best practices for writing product titles here.

Categorize your product types

Google uses product types to understand what you’re selling and to match your ads to relevant searches. To set yours up:

Use > to separate multiple levels in a category.

Follow this format: Product type > Product subtype 1 > Product subtype 2 > Season/occasion/topic

For example: Animal & Pet Supplies > Pet Supplies > Dog Supplies > Dog Apparel

Learn more about product types here

Free listings drive traffic by showcasing your products to shoppers who are actively looking for what you sell.

Your eligible products will appear on the Shopping tab, and can also appear on Google Search, Google Images, and Gmail depending on your location.

The free listing is activated by default once you have exported your catalogue. If you wish to deactivate the free listings, you can do it from the Configure tab.

Learn more about free listings here

Performance Max is a goal-based campaign type that allows you to access various Google channels from a single campaign.

It's designed to complement your keyword-based Search campaigns to help you find more converting customers across multiple touchpoints on Google.

Performance Max helps you drive performance based on your conversion goals, delivering more conversions and value by optimizing performance in real-time and across channels using machine learning.

Learn more about Performance Max here.

With Performance Max you will be able to reach large audiences more easily as it gives you access to multiple Google channels within one campaign.

Thanks to Smart bidding and Google's automation technologies Performance Max helps you drive more conversions and value by optimizing performance in real-time and across channels.

Performance Max is pay-per-click, meaning you only pay when someone clicks on your ads.

You can customize your daily budget in PrestaShop Marketing with Google and can change this budget at any time.

Performance Max uses Google Ads machine learning to help you grow your business.

You can set your own budget, business goals and specify the conversions you want to measure.

Google Ads automation will then find potential customers for your goals and serve the most appropriate ad, with the optimal bid, to maximize campaign performance.

These additional tips can help you set your Performance Max up for success.

Optimize your product data

Your product data shapes the way your ads and free listings behave and perform across Google.

To make your Performance Max as successful as possible, you’ll need to provide and maintain high-quality product data.

Get more tips about optimizing your product data here.

Set the right budget

When exploring a new marketing channel, it can be tempting to start small – but an overly restrictive budget can prevent you from seeing performance.

You can customize your daily budget in PrestaShop Marketing with Google and can change this budget at any time.

Tip: if you’re seeing a positive return on ad spend (ROAS), try to fuel even more growth by increasing your budget.

Create a seamless on-site experience

The success of your campaign also depends on what happens after shoppers click on your ads.

Build trust by ensuring your website doesn’t include any counterfeit, false, or missing information, and consider adding customer reviews and unique selling points like fast shipping, 24/7 support, or free refunds. You may also want to boost your website quality by reducing load times and better tailoring your product images and descriptions to your customers’ needs.

Yes, and we recommend it. Advertisers running free listings and ads together on the Shopping tab have seen an average increase of over 50% in clicks and over 100% in impressions, with small- to-medium sized businesses seeing the largest share of increases.*

Your store is automatically opted into free listings, and you can choose to run a paid Performance Max campaign.

^{* Source: Google Internal Data, July 2020, based on an A/B test comparing performance for users seeing the updated layout on the Shopping property vs a control group not seeing the new experience.}

Set up your account: Connect your Google Account, and either create a new Google Merchant Center account or connect your existing one.

Note: before you can connect your Google Account you need to create or connect your PrestaShop account.

Choose your audience: Select your target country.

Configure your product listings: Provide your shipping information and complete your feed setup.

Visualise the export synchronization schedule

View the product attributes required to improve the quality of your ads

Export your products to your Merchant Center

Set up your account: Create a new Google Ads account or connect an existing one.

Note: you first need to create or connect your Google Merchant Center account.

Configure and launch your paid campaign:

Select your Campaign name, campaign duration, your target audience and budget, the products you want to put in your campaign and then finally launch your campaign.

You can pause or edit your campaign at any time, although we recommend letting it run for at least 15 days without pausing or editing.

If your website or your products are not in compliance with Google Merchant Center requirements and Shopping ads policies, your products may be disapproved and you may receive:

A warning email: This will include details about the issue, how to fix it, and a time frame in which to fix your issues (usually seven days).

An account suspension: If your issues are not fixed, you’ll receive a series of emails containing all the relevant information related to Shopping ads policies and account suspension.

Once you resolve all issues, your account or website will be reviewed and the warning will be lifted.

Learn more about account-level enforcement for policy violations here.

If your account has been suspended, here’s how to request a review:

Sign in to your Google Merchant Center account

Navigate to Account issues on the Diagnostics page

Locate the account-level issue that you’d like to have reviewed

Make sure that there are in-stock products uploaded and all issues for the affected country of sale are resolved

Click Request review

Read the pop-up window to ensure that you understand the review process and its requirements and limitations

Tick the box and click Request review

You can only request a review if there are no other pending requests.

If your account has multiple policy issues in the same country of sale, the review will apply to all issues for that country of sale.

If your account is suspended, you’ll have two opportunities to request a review.

Learn more about account-level enforcement for policy violations here.

Issues will be listed on your PrestaShop Marketing with Google product feed tab and will include all the necessary details, including the affected product name, issue, and suggested action.

You can edit products individually or make edits in bulk.

Your product feed will be synced automatically once the items are approved.

Learn more about disapprovals for product data quality violations here.

Once your free listings and Performance Max campaigns are set up, you can track your performance straight from your PrestaShop Marketing with Google reporting dashboard.

The following metrics will be visible within your reports.

Conversions

A conversion is counted when someone interacts with your ad or free product listing (for example, clicking a text ad or viewing a video ad) and then takes an action that you’ve defined as valuable to your business, such as an online purchase.

Learn more about conversions here.

Clicks

When someone clicks your ad, Google Ads counts that as a click.

Learn more about clicks here.

Impressions

An impression means how often your ad is shown. Impressions are counted each time your ad is shown on a search results page or other site on the Google Network.

Learn more about impressions here.

Total sales

This is the total amount of sales your store has received from your Performance Max campaigns.

Total spend

This is the total amount you have spent on Performance Max ads.

Visit the Google Help Center here.

You can also contact our dedicated support team at [email protected]