Reach new shoppers searching on Google
Your potential buyers are already searching online for products like the ones you offer. Reach them on Google with PrestaShop Marketing in a few easy steps.
Some facts about online shopping
People are shopping across Google more than a billion times a day. (1)
Searches for "online shopping" have grown globally by over 50% YoY. (2)
On average, advertisers see more than a 30% increase in conversion value when using Smart Shopping campaigns. (3)
Sync your product catalog with Google
Connect your store to Google Merchant Center and synchronize your entire product catalog in a few clicks.
Product attributes such as price and availability will be automatically updated every day.
Enable free listings for your products
Free listings allow to show your product attributes, including image and price in organically-ranked listings on the Shopping tab.
Once your catalog has been synchronized, enable free listings on your dashboard and start showing your products on the Shopping tab for free.
Create and manage Smart Shopping campaigns
Smart Shopping campaigns are ads that use Google’s smart technology for bidding and ad placement to maximize conversion value and strategically display your ads to people searching for products like yours.
Set a daily budget and let Google's smart technology optimize your campaigns across different networks like Google Search, YouTube, or Gmail. You only pay when people click.
Just starting out in Google advertising?
Get 500* USD of Google Ads credits** when you spend at least 500 USD to create your first campaigns.
Install PrestaShop Marketing with Google and create your new Google Ads account. Your voucher will be applied automatically from the moment you start spending!
*Credit equivalents in other local currencies: €400 / £400
**Credit available for all new Google Ads accounts. The amount needs to be spent within 60 days of the first campaign spend and credits will be valid for 60 days once credited. Credit amounts vary by country and region according to the Terms & Conditions.
"People are shopping on Google more than a billion times a day." Google Data
Grow your business from today
FAQ - Google Merchant Center
What is Google Merchant Center?
Google Merchant Center helps you sync your store and product information with Google, so your products can appear across Google via free listings and Shopping ads. You can add your products to Google, manage how your inventory appears, promote your products to reach more customers, and track results and insights.
Learn more in our beginner’s guide to Merchant Center.
How do I connect my store to Google Merchant Center?
Note: If you have just created your PrestaShop store, the extension will be automatically pre-installed on your back office and you can access directly from your Modules catalog. Installation is simple, you can start in 5 easy steps:
-Click on "Download" to get the ZIP file.
-Go back to your back office and navigate to the "Module Manager" located on the left sidebar menu, select "Module & Services".
-Click on the "Upload a module" button located at the top right, select the ZIP file to upload, and click OK.
-Your module is installed and will appear on your installed modules list, to begin the setup, click on "Configure".
-If you have multiple boutiques, you will need to configure each boutique separately, please select your boutique directly from the list once you start the onboarding.
*In order to complete the configuration, you will be asked to associate your Google accounts (Google Merchant Center and Google Ads)
Where will my products appear?
By default, once you have finalized the configuration of your product feed settings and you click on Export, the free product listings are activated.
Depending on where you’re selling, your free listings of eligible products may appear in search results across various Google surfaces, like Google Search, Google Images, and the Shopping tab. Learn more about availability by country and device here.
If you’re running a Smart Shopping campaign, your approved products can appear on Google Search, Shopping, Gmail, YouTube, and the Google Display Network.
Which countries does PrestaShop Marketing support?
Learn more about supported countries for Google free listings here.
Learn more about supported countries and currencies for Smart Shopping campaigns here.
The PrestaShop Marketing with Google module is available in nine different languages: English, French, Italian, Spanish, Polish, German, Russian, Dutch, and Portuguese.
What is a product feed?
Your product feed is a list of products that you want to advertise across Google. PrestaShop automatically creates and regularly updates your product feed from your store.
FAQ - Free listings and Smart Shopping Campaigns
What are free listings?
Free listings drive traffic by showcasing your products to shoppers who are actively looking for what you sell. Your eligible products will appear on the Shopping tab, and can also appear on Google Search, Google Images, and Gmail depending on your location. The free listing is activated by default once you have exported your catalog. If you wish to deactivate the free listings, you can do it from the Configure tab.
Learn more about free listings here.
What are Smart Shopping campaigns?
Smart Shopping campaigns help you reach even more customers and grow your business by promoting your products in Google Ads across Google Search, Shopping, YouTube, Gmail, and the Google Display Network.
Once you launch your Smart Shopping campaign, Google’s smart technology will optimize your ads so they appear at the right time and place to boost store traffic and sales. You can edit or pause your campaign at any time, but we recommend you allow at least 15 days for your campaign to optimize before making any changes.
Learn more about Smart Shopping campaigns here.
How much do Smart Shopping campaigns cost to run?
Smart Shopping campaigns are pay-per-click, meaning you only pay when someone clicks on your ads. You can customize your daily budget in PrestaShop Marketing with Google and can change this budget at any time.
Can I run both free listings and Smart Shopping campaigns at the same time?
Yes, and we recommend it. In the US, advertisers running free listings and ads together on the Shopping tab have seen an average increase of over 50% in clicks and over 100% in impressions, with small- to-medium sized businesses seeing the largest share of increases.*
Your store is automatically opted into free listings, and you can choose to run a paid Smart Shopping campaign.
* Source: Google Internal Data, July 2020, based on an A/B test comparing performance for users seeing the updated layout on the Shopping property vs a control group not seeing the new experience.
I have a question that’s not answered here
Visit the Google Help Center here.
You can also contact our dedicated support team at [email protected].
Legal claims
In Europe, Smart Shopping campaigns can be used with any Comparison Shopping Service (CSS) you work with.
The ads will show on general search results pages and on any other surfaces the CSS has opted in to.
(1) Google internal data
(2) Google Data, Global English, Jan 26, 2021 - Mar 26, 2021 vs Jan 26, 2020 - Mar 26, 2020
(3) Google Data, Jan 2018 - May 2019. Based on aggregated results of A/B traffic split for 690 advertisers using Smart Shopping campaigns and 142 campaigns using Target ROAS Smart Bidding for Shopping campaigns.
Seasonal event conversion value increase is based on Black Friday weekend in 2018.