The Pipolaki brand was founded in the Pyrenees in 1962 by beret manufacturers André and Jean Olibet. Their passion for sport led to them producing a number of hats for professional skier Annie Famose. The earliest models, knitted with beret wool, were famous for their comfort and style. Nowadays, Pipolaki offers hats and other winter accessories in their store.
PrestaShop allows them to achieve their B2C and B2B objectives from the same store."B2B sales are really starting to develop online. There are many B2B customers who find us through the website and social media networks. And for a brand that produces part of its output in France, it was essential to use a software solution that was made in France: "Of course made in France is important; especially because there is an increasing interest among French customers about the origins of our products, and because we are a French brand, this strengthens the bond.
One of the modules we use is "Abandoned cart reminder" which, like the name suggests, allows us to send a reminder email to convert visitors who have not completed their purchase. We have also set up the "Birthday reminder" module to offer 10% off orders to promote sales.