Let me introduce myself: I’m Charline, the founder of Ma P’tite Culotte. The brand originated from a desire to create lingerie for women with personality, to wear every day. As a consumer, I always found it difficult to choose from the three segments available on the market: comfortable undies, sexy lingerie and very erotic stuff ... I was looking for quality underwear with sensuality and character. Hence the idea to design each model to suit a woman’s mood or personality trait!
We wanted an innovative business model that could thrive. We therefore naturally chose digital. Since most of our sales are online, the Ma P’tite Culotte website had to be as configurable as possible and adapted to our fast growth. That is why we chose PrestaShop, which is open-source and therefore continuously upgraded: “We started off with another solution (...) Very quickly, not even a year later, we switched to PrestaShop which was recommended to us by another e-merchant.”