Cuplé
Cuplé is a shoe company designed by women, for women.
Tell us your story! What products do you sell thanks to PrestaShop?
Created in 1987 by Toñi Pastor, Cuplé defines itself as a brand of shoes designed by women, for women. The company has evolved into a renowned women's fashion brand. Clothes, shoes, accessories, and much more. Today, Cuplé dresses the modern woman from head to toe.
What value does PrestaShop add to your store?
Our agency has been working with Prestashop since 2010, more specifically, since version 0.8. In the beginning, we were especially impressed by its products, especially the category and customer management modules, that help us manage the day-to-day running of the shop. On a technical level, the reference optimisation and being able to create our own templates and modules with ease was also very important to us. Our first Prestashop online store was launched in July 2013. Since then, we've grown together. We have connected and synchronised our ERP, our marketplaces portfolio, our marketing automation tools, and much more.
Which module(s) has/have become indispensable to your store?
We don't use any templates. Every two years, we update our website by creating a personalised template whose design is entirely adapted to the Cuplé brand. We are committed to the successful development of our brand and our collections.
We have also developed custom modules, reports and applications; must-have modules such as Infinite Scroll Premium, Language and Currency Auto-detect, 301, 302 and 303 URL redirects to optimise SEO, as well as payment modules such as Paypal, Amazon Pay and Sequra. In terms of marketing: Google Merchant Center, Google Dynamic Remarketing, and marketplaces login modules.