This company is the result of my love for stationery and personal development. We didn't have a business model in mind, everything came quite naturally. We started by offering stationery and gifts, but gradually, the emotional factor (what we call "paper therapy") became more and more present in our products. Charuca is now a brand that helps thousands of women to be more methodical, to feel more enthusiastic and to take charge of their lives.
Our web developer and programmer recommended that we use PrestaShop because she is very familiar with the platform. The migration was very simple. We found that the modules allowed us to optimise our work, and it even means that we no longer have to manually perform some of our processes; everything can be done via our website. Overall, we are very satisfied with PrestaShop.
Modules such as Stripe and Paypal are essential for Charuca. They offer our customers more than two forms of secure payment when processing their orders. The Access Product Attribute module allows us to adapt the price and conditions of our items according to the customers or shops. The Mailchimp module allows us to communicate with our community.