73% of internet users leave an online store within two minutes if they don’t find what they’re looking for, 96% say that they search feature is important to their buying process, and 40% use the site’s internal search engine.
Today, internet users are impatient and zap through sites quickly. They like to have everything at their disposal right away. To respond to their needs and to improve searching, a new system has been set up: layered navigation. It is currently defined as one of the most major advances of search tools.
1. What is faceted navigation ?
Layered navigation allows you to search by product characteristics. These are chosen by online retailers and depend on their type of business. To illustrate what this search system represents, let’s take a look at the example below (from the Volkswagen site): as we see, it is possible to search for a car by checking the boxes for category, price, or even CO2 emissions. Thus the user will have a selection of vehicles that match his expectations.
The choice of search criteria has an important role: they must be pertinent to the store’s type of business, otherwise the user will be confused. You should additionally know that layered navigation principally concerns businesses offering a vast selection of products.
2. Why adopt this new system?
To simplify user navigation
Classic navigation incites the user to look for a specific product with the help of a research system with classic categories; he or she chooses a product category (for example, a type of car), then the model, then the price, and then the color. On the contrary, with layered navigation, the user can begin by selecting the criteria important to him and then instantly have a selection of products that fit his expectations. This type of navigation is more intuitive and pleasant because the client can navigate within the catalog according to the characteristics that interest him the most. They can also quickly modify the characteristics of their search and adapt them to new criteria.
To increase sales and customer satisfaction
Layered navigation is more user-friendly, faster, and simpler, allowing clients to quickly find the product that corresponds perfectly to his or her needs. They thus won’t lose any time searching and will be quickly satisfied. As a result, they’ll be more likely to make a purchase, and your online sales will grow.
Now you’ve understood just how beneficial this new search system can be for you and for your clients. Searching is simplified, the client is happy, and the purchase is made.
Currently, more and more companies use this new model of searching, such as Volkswagen, Superdry, and even Sephora! Follow their lead—download use this module natively include with PrestaShop!