Product pages are one of the most overlooked assets of an e-commerce website. When trying to make money in an online market, it isn't enough to simply snap a few photos, upload product descriptions, cross your fingers and hope for the best. If you're hungry, and want your online store to be successful, then you need to go out and hunt for dinner! And in the world of e-commerce, one of the best hunting tools around is your product page.
Consider this… unless you're purchasing downloadable products in an e-commerce store, the option to 'test drive' an item before payment is non-existent. Therefore, when spending money online, all you have to rely on is the information found on product pages.
Let us suppose for a moment that you're in the market for a new television. One day you stumble across a website selling the T.V. you want and are provided with…
- Vague Product Information
- Blurry Product Pictures
- No Close-up Photo
- No Performance Video
- No Customer Reviews
- Limited Technical Specifications
Then, a few minutes later, you find another website selling the same T.V. and are provided with…
- Detailed Product Description
- High Resolution Photographs
- Close-up Images
- Performance Video(s)
- Multiple Customer Reviews
- Detailed Technical Information
OK… do you see where we're going with this? If not, then go back to the top of this article and try again. For those who are still with us, good job! You're starting to understand the value in making your product pages as detailed, informative and user-friendly as possible… and we're proud of you for that!
However, it's one thing to understand value and quite another to execute it. So if you're looking for the latest tips and tricks on how to optimize your product pages, then we invite you to watch this week's edition of 'Inside PrestaShop' below!
For additional information on how to optimize your product pages, please read Mareva Jeandel's article "Ramp Up Sales by Optimizing Your Product Pages!"