It seems like just yesterday we were making summer plans, but with a blink of an eye, the year has passed and we’re almost into 2015. Throughout this year, we’ve seen some great newsletters from PrestaShop merchants.
Although it was hard, we’ve narrowed them down to the top 10 ecommerce newsletters of 2014. We’ve listed each newsletter’s subject line, shop, reasons why we think it’s great and what you should try next year. Let’s get started!
1. Thank You for Signing Up - Here is Your Voucher! by Bloch Australia
Why it’s great: This email rewards customers for subscribing to newsletter and encourages them to shop with a discount code. The timeliness of this coupon code is key in driving conversions and convincing customers to make their first purchase.
What to try: Welcome new customers with a coupon.
2. International Delivery & New Tools by Eating Tools
Why it’s great: Newsletters give the perfect opportunity to reach out to your customers. Use it to tell them about new services like international shipping or new products. This newsletter does a great job at both and draws us in by share the new product’s story.
What to try: Tell customers about new services!
3. ARTOYZ NEWS 211 : Artoyz’s new look with news! by Artoyz
Why it’s great: This newsletter announces the new shop design so customers expect and aren’t confused by the updated design. Most merchants get so excited for their new website design, they forget to tell customers about it – don’t let it be you.
What to try: Announce your website redesign.
4. CITIZEN : Extra thin Eco-Drive watches by Timefy
Why it’s great: Timefy features the brand, Citizen, up and center in both the subject line and newsletter content. It’s great for building your store’s credibility and grabbing your customers’ attention. This is especially true if you sell well-known brand names.
What to try: Highlight popular brands.
5. welcome bordeaux ! by Tiny Cottons
Why it’s great: To start, we love their super short subject line because it’s effortless to read. Once you open the email, the newsletter is dedicated entirely to one topic, or in this case, color - Bordeaux.
What to try: Feature a season’s hottest color.
6. NEW IN: NEOPRENE COLLECTION by Bimba y Lola
Why it’s great: Try adding some pizazz to your 2015 newsletters with .gif images. Bimba y Lola used them to feature multiple products at once, while keeping the email short and simple. Get started by creating your own with this free online gif maker.
What to try: Bring products to life with gifs.
7. Julie, enjoy exclusive access to summer + PLUS SHIP FREE by Condura
Why it’s great: The personalization in the subject line immediately grabs our attention. Adding your customers’ name can make a standard message seem personal. Then once a customer opens this newsletter, there is a coupon code enticing customers (like me) to shop.
What to try: Personalize emails with customer information.
8. 15% off Mokosh skincare | Filter fluoride by 97% | Hot new Veggie spiralizer | $10 off Bokashi composting kit by Biome
Why it’s great: The subject lines does a great job summarizing the entire newsletter. Even before I open it, I know the deals I can expect within the email. If I’m looking for something in particular, I know where it is listed.
What to try: Promote your sale in the subject line
9. Gifts to Put a Spring in Mom's Step! by Gretel Home
Why it’s great: Holidays roll around like clockwork. Gift ideas take the stress out of holiday shopping by making it effortlessly easy to find the perfect present. This newsletter does a great job in helping customers purchase the perfect Mother’s day gift by suggesting products for all types of moms.
What to try: Feature products with gift guides.
10. It's National Handbag Day! 20% Off Bags! by What goes around comes around
Why it’s great: Who doesn’t love a great celebration? Although National Handbag Day isn’t widely celebrated throughout the world, it’s very relevant for this PrestaShop store. We love how they thought outside the box!
What to try: Celebrate unique yet relevant holidays.
Which of these newsletters will inspire yours in 2015? Tell us in the comments below. Ready to start sending your own newsletters? Purchase the Newsletter Module from PrestaShop Addons.