Drive new traffic to your online store to create new customers and boost sales. Push the petal to the metal and increase your traffic with these 5 fundamental tips.
1. Optimize Your Site for SEO
- Blogging: One of the surest ways to improve your SEO is to create a blog and post on it frequently. Not only will a blog boost your SEO but it will present you as an industry leader – someone who really knows their product and target market. Check out some of these great PrestaShop powered store blogs: What Goes Around NYC, Oh Snap Boutique, Creed Boutique
- Text Is Everything: Focus on creating rich product descriptions and using powerful keywords. A good starting point is the Google Adwords Keyword Tool. Find out what customers are searching when they Google your competition. This will give you valuable information about what keywords you should concentrate on.
2. Use Wish Lists
Give your customers the option to create wish lists on your site and share the list with their friends. The wish list creator is marketing for you by creating a call to action that will be difficult to ignore and in turn will expose your store to new customers. These new customers are entering your site with a stronger sense of trust since the wish list creator has given your store the greatest endorsement possible, confirming that they shop there.
3. Embrace Social Networks
Social media is a necessary, inexpensive marketing tool to reach your target audience and increase web traffic. Much like a blog, social media should be updated frequently with posts that interest your audience and make you relevant in their daily lives. Don’t be too sales oriented on your social media but make sure that you redirecting fans and followers to your website. You also may want to include links for your customers to "share" your products from your site so that their friends hear about it.
4. Offer Referral Bonuses
Let your customers bring in more customers for you! Offer your customers discounts or cash towards their next purchase for referring friends to your store. Simplifying the process for your customers is the best way to increase their success. For example, offer a system on your site that allows customers to refer friends via email directly or provide your customers with a vanity URL to ensure that they get credit for everyone they refer.
5. Market Places & Price Comparers
Submit your e-commerce website to all of the top search engines and market places. You may also want to use a product feed to expand your reach. You can manually submit your products with all of your product details, photos and prices to search engines through databases such as Google Base. You may also want to do some research on price comparison shopping sites that may be a fit for your store. You always want to know where your competition is and if they are on price comparison sites, submit your inventory as well.