Many have the misconception that SEO is just about having the right search words in the texts on your website. SEO words are important, and obviously they have significance in this context. But Google has become much wiser, wherefore the search engine also places importance on a great many other things when it comes to SEO.
In fact, your web design per se has great significance for your SEO. Therefore, there are very basic things you can’t compromise on if you want a good Google ranking.
In this blog post, we will review several of the things that are important for your web design and your SEO. We will deal with several topics that can all educate you in terms of improving your web design and thereby your SEO.
1. It is important to have responsive design
Back in the day, most of us used our computers to look for this or that on the internet. That’s not the way the world works anymore. Smartphones have usurped that role, as they are always close at hand. For this reason, it is important to have a responsive design, as the number of users accessing websites via their smartphones increases steadily.
A responsive design is also known as a smartphone-friendly design. However, it is not just smartphone-friendly, as a responsive design is adjustable, allowing it to scale according to the device used, be it a computer, a smartphone, or a tablet. That way you get a flexible interface that may be accessed by your customers from any device.
When the content on your website adjusts to the screen, it is presented in a user-friendly and accessible way, making it easier for your customers or visitors to navigate your website. And you don’t run the risk of potential customers clicking the wrong spot and giving up, only to move on to a competitor with a responsive design.
Long-term, a responsive design is also important for the website’s rank on Google. This is because Google, starting April 21, 2015, updated their algorithms, so websites that don’t have responsive design are penalized in terms of ranking.
2. Successful conversion optimization
Conversion means getting visitors to perform a particular action on your homepage that can lead to revenue. In terms of conversion optimization, it means that you need a lot more of the people visiting your website do perform this action.
Conversion optimization, then, serves to ongoing improvement of user-friendliness, so you get your visitors converted to customers. In other words, you need user-friendly design on your homepage that guides your visitors to accomplish your goals.
You can have several goals on your website. These goals are divided into hard and soft conversions, which ultimately should work together to increase your revenue. The hard conversion goals are a must for your website, but the soft conversion goals are also very valuable.
With the soft conversion goals, you can do things like discovering why visitors leave. That will give you a good idea as to what you should do in terms of conversion optimization.
A hard conversion goal could, for instance, be getting your visitors to:
- Make a purchase on your website
- Fill out the contact form
- Make an appointment
- Book a meeting
- Order sales materials
A soft conversion goal could, for instance, be getting your visitors to:
- Sign up for your newsletter
- Register for an online course
- Write a review
For a conversion optimization to remain successful for your website, you need to keep monitoring it. Customer trends change from one moment to the next. Therefore, you must respond to any new conclusions in the individual analytical tools. There is no guarantee that your conclusions from your last analysis are still valid.
3. The significant bounce rate
In connection with using tools for website analysis, you often see the word bounce rate. Your bounce rate is the percentage of visitors on your homepage who leave the page after only looking at the page they happened to land on. Obviously, the goal is for visitors to keep clicking their way through your website, spending more time on it. This is because it is important for your Google rankings. The lower your website’s bounce rate, the higher it will rank on Google.
By using Google Analytics, you can keep an eye on the bounce rate for all your pages. If you discover that you have a high bounce rate on certain pages, you can immediately go in and improve the individual pages. In order to improve your bounce rate, you can do things like creating more relevant content for your pages.
Relevant content means that the page actually keeps what the visitor has been promised. Therefore, you need to check if your title tags and meta descriptions match the content. Another beneficial factor is internal links. Through them, you visitors are served other interesting pages on a silver platter. That way you ensure that the visitor stays longer on your website, which contributes to improving your Google ranking.
There are many ways to improve your SEO
At Bonzer.dk, you can find lots of useful inspiration and knowledge about the significance of your web design in terms of your SEO and SEO generally. This is because there are even more things you can work on when it comes to this particular topic.
Many websites have problems with even the most obvious SEO requirements for a website. Among Bonzer’s posts is 10 tips for better SEO, where they mention 4 important points where many homepages fall short:
- High speed
- No technically duplicated content
- Mobile-friendly web design
- No unnecessary redirects
These four points ensure that your homepage is technically good and user-friendly, which will ultimately help optimization and search engine rankings. Therefore, you have lots of work to do when it comes to improving your web design in terms of SEO.