Ecommerce in Peru is unlike anything we've seen so far. This ecommerce market is not only in its early stages of development but is also fighting to change consumer behavior. We’ve met with Wataweb, a local web agency that builds online stores with PrestaShop, to learn more about ecommerce in Peru.
So what makes Peru so unique?
First, consumer behavior isn't aligned with ecommerce practices. Shoppers regularly use cash and those who have credit cards are reluctant to enter their information online. Besides, Peruvian consumers also believe they should pay only upon receipt of goods.
Second, local banks are reluctant to open accounts for ecommerce merchants. This hurts the growth of ecommerce by limiting the number of online merchants. However there is good news! PayPal is changing the standard by partnering with leading local banks to help open accounts for online merchants.
Peru is taking big steps to expand their ecommerce market and we sat down with Javier, Daniel and Dionisio from Wataweb to better understand their views and expectations for ecommerce in Peru.
Watch the video!
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