According to eMarketer, the e-commerce industry in Latin America is still in its infancy with sales reaching only $36.82 billion in 2012. However, online shopping is showing signs of accelerated growth.
Projections indicate that by the year 2016, B2C sales will surpass $62.42 billion. This figure represents a 58 percent growth in only four years.
If you live in Latin America, or want to get involved in Latin American market, now is the time to enter the world of e-commerce. As the old saying goes, you need to strike while the iron is hot, and proverbially speaking, the iron couldn't be much hotter than it is right now.
Some reading this article are undoubtedly thinking, "Opening an online business is too hard. I wouldn’t know where to begin." If that's the case, you may want to grab a seat. We are about to show you just how easy it is to start your own online store with PrestaShop and PayU Latam.
In recent weeks, PrestaShop partnered with PayU Latam to offer all of Latin America the safest and most cost effective methods for processing online transactions.
Simply put, every internet user in Latin America can download PrestaShop for free and install the PayU Latam module in minutes.
The PayU Latam module is included as a native feature in all versions of PrestaShop v1.5, which means installation can be completed in one-simple click.
PayU Latam offers account options for both local and international merchants. Therefore, merchants in Latin America looking to sell products in their country can do so at an extremely affordable rate. And for merchants who wish to enter the Latin American e-commerce market, PayU Latam's International option is the perfect way to both offer, and accept, local payment methods in every Latin American country.
The PayU Latam brand enters Latin America operated by Pagosonline, a company with 10+ years of experience in the commerce industry throughout Latin America. Pagosonline is PCI DSS certified and widely recognized by companies such as Veracode for its state-of-the-art security standards.
Every online store owner in Latin America, or anywhere around the world, that chooses PayU Latam can rest comfortably knowing their business is protected by the most advanced fraud-prevention technology on the market. With PayU Latam, you'll never have to worry about maintaining the financial integrity of your online store or its customers.
PrestaShop and PayU Latam make opening an e-business in Latin America easier than ever. So what are you waiting for? Start building your dreams today by downloading PrestaShop's free e-commerce solution.