We welcome Neil Patel, co-founder of Crazy Egg, KISSmetrics and Hello Bar. He has cemented himself as a top marketing authority. Forbes named him one of the Top 10 online marketers. Even President Obama recognized Neil as a top 100 entrepreneur under the age of thirty. He has teamed up with PrestaShop moderator Lesley Paone of dh42 to give smart SEO pointers for anyone starting an online Ecommerce store.
What would be your first steps in starting SEO for a newly launched e-commerce site?
I would focus on fixing on page issues. With ecommerce sites there is a lack of unique content on most product pages, products usually aren’t interlinked and the code can be sloppy. I would fix these issues first as it is low hanging fruit.
Do you think every e-commerce site needs a blog?
No, for some it doesn’t make sense. For example, I were to sell bidets, creating a blog on that topic probably wouldn’t do too well.
What do you think are the most important factors in getting product pages to rank high in search engines?
External links. If you don’t have enough external links, especially for an ecommerce site where the space is crowded, you won’t rank well. You have to build more links that are relevant than competitors.
Do you have any suggestions for drop shippers that use a product feed with no unique descriptions?
I would pay a college student to rewrite the descriptions. It is a tedious task, but it needs to be done.
How would you go about link building for an e-commerce site?
What are "local citations"? Do you think they are important for e-commerce sites that sell to a whole country, several countries, or even worldwide?
It’s when a local business or a local site mentions your brand or website. There isn’t a ton of data on how this impacts rankings yet, but I do think this is important as a lot of sites may mention you but not link. This could potentially help you boost your rankings in the long run as it is “natural” to have a lot of sites mentioning you even if they don’t link. Whether you are targeting a city or the whole world, having more citations can’t hurt…
When an e-commerce website has product pages for products that will never be in stock again, how would you handle them for SEO? Remove the page? Leave the pages up with an Out of Stock message? Redirect the page to other products or something else?
I usually remove them as it creates a poor user experience by having them. Some may say keep them as it helps with traffic, but the last thing you want to do is create a poor user experience.
Do you have any suggestions on how category pages should be handled in relation to duplicate content and thin content?
I typically don’t index category pages as you don’t really need them. It creates more duplicate content and isn’t really necessary unless you have thousands of products.
What are some tips you can give online merchants looking to hire an SEO firm to handle their e-commerce website?
Look for someone who has a good track record. Talk with their past clients and find out the results they received.
Can you explain how your products (you can focus on one or them all, I will delete this area as well.) would help Prestashop merchants?
Crazy Egg can help you identify where people are clicking and where they aren’t. You can use this data to optimize the placement of web page elements like check out buttons or product images/descriptions. This will help you maximize your conversion rate.
Thanks for reading this edition of our SEO Experts Series. What are you waiting for? Start applying this SEO advice today. Feel free to comment below with your thoughts and questions. Have a great search day.