While summer, sales, and holidays will remain topical for a few more weeks, the September 2021 back-to-school season is fast approaching, and e-merchants are already preparing for this key shopping period.
The PrestaShop Addons Marketplace is packed with modules and add-ons to help retailers sell more, convert more, keep more customers, and optimise their online stores, all in all becoming more efficient and productive during this online shopping season.
The PrestaShop team has put together a selection of modules to help you increase your conversion rate during the main steps of the purchasing process.
Focus on visibility to reach a maximum number of prospects
In addition to the SEO modules that your online store must have to ensure your visibility in the long term, any merchant must also take into account social networks. Today it is almost impossible to do without social networks in your e-commerce strategy, as they allow you to target your audience with relevance and function as an acquisition channel. In 2020, 31% of French people said they had purchased via a social network! The PrestaShop Facebook module allows you to link your online store to Instagram and Facebook with ease, to boost your visibility and conversions
Help your visitors find the products they want
Once customers are in your shop, it is up to you to provide them with the product they are looking for as quickly as possible. Search, filters, faceted navigation, the Advanced Search 4 module brings together many advanced features that will highlight your catalogue for the prospect who already knows what he wants to find in your shop. In addition to making your search easier, the module also helps to strengthen your SEO by generating SEO-friendly pages.
Sell items in batches
Back-to-school purchases, like supply lists for schoolchildren, are fairly predictable from year to year and we know that a customer who buys item A will tend to buy item B. So why not make it easier for your visitors to shop by directly offering batches of items? The Advanced Pack 5 module is one of the modules that meets this need. A PrestaShop Addons Marketplace bestseller, it allows batch sales while using the actual available stocks of the items that make up the batches, and offers you the option to apply sales deals to them in just a few clicks.
Remind buyers who have abandoned their basket
Just back from summer holidays, people visiting your site may postpone their purchases to a later time of day and forget to validate a carefully composed shopping basket. The Relaunch of Abandoned Baskets - Pro module is here to help you. With little or no effort, it will allow you to improve the conversion rate of your shop by more than 15% thanks to the reminder emails, sent automatically, to which you can even add incentive discounts for your customers to finalise their order.
Build customer loyalty with discounts
Because back to school purchases cannot be reduced to a single order, it will be a question of encouraging your customers to reorder on your online shop. Discount offers are a classic in e-commerce, and the Loyalty - Post-Purchase Discount Coupons module, which is comprehensive and easy to setup, allows you to generate discount coupons and automatically send them to your customers logged in to their account. What's more, the generated coupons can be adapted according to the type of order placed: minimum amount, purchasing a specific product or within a particular category, etc., you decide according to your needs.
6. Diversify your payment methods
It's no secret that, in e-commerce, the payment methods are as important as the product itself. In the checkout process you risk losing customers if they can't find their preferred payment method, which can vary by country. If you are able to offer popular payment methods (PayPal, credit card) but also local payment methods, you can significantly improve your conversion rate. The PrestaShop Checkout module allows you to do this, offering payment by credit card as well as local payment methods. Enough to satisfy your customers all over the world!
You will also find our complete selection of modules to better prepare for the start of the school year in September 2021.
Happy selling to all!