The Super Bowl is the crowning night of America’s favorite pastime. Each year, football fans tune in to see who will take home the coveted Vince Lombardi Trophy, and the rest of America hangs around for the legendary commercials. Whether you’re a die-hard fan or dread Sunday nights in winter, we’re sharing 5 marketing ideas to help you score some sales this Super Bowl 50.
Remind me again why I should care about the Super Bowl?
The Super Bowl is the National Football League’s annual championship game. Aside from being football’s largest televised event each year, with over 100 million viewers, it’s also famous for the high price tag on its 30-second ads. This year, that price is said to be about $5 million per 30 seconds (whoever said time is money, is right!). The high price pushes companies to pull out all the stops so their ad makes an impact. Each year the NFL also invites artists to perform during their 30-minute half-time show. Performers like Coldplay, Bruno Mars, and Beyonce are expected to make an appearance this year.
This year, the Carolina Panthers will be facing off against the Denver Broncos. Even if you didn’t manage to score an advertising spot this year, you can tailor your onsite marketing efforts to catch the attention of sports fans or people in their entourage. Just like at Christmas or Valentine’s, you can make a few graphic design tweaks to get your site in the spirit and capitalize on Super Bowl fever. Each team’s colors are listed below for some inspiration:
Broncos: Orange, Navy Blue, White
Panthers: Panther Blue, Black, Silver, White
To see this in action, check out CoverGirl, an NFL sponsor. They do a great job of targeting their products to the non-traditional sports fan (in other words, yes, women like football, too). Merchants selling apparel and accessories can easily promote products for fans to wear to show their support at the stadium or house party.
If you’re a merchant selling food-related goodies, you’re also in luck. Although football is an all-American sport, tickets for this particular event start in the thousands, out of reach of many Americans. Most people (like me) will be enjoying the game from a Super Bowl Party. This means it’s time to feature your fruit tray and promote easy-to-serve finger foods that fans can either bring to or serve at these parties.
If these aren’t options for you, try just interacting with customers on your social media pages. Succeeding in social media is not always about making the conversation about your brand. It’s just as important to participate in the conversation. Root for your favorite team or ask your fans on social media to chime in. You could consider holding a friendly social-only competition with small discounts or exclusive product giveaways as the prize.
A few words you’ll hear (and can use in your marketing campaigns):
- Touchdown: Football’s term for a goal. Each touchdown is worth 6 points, and the opportunity to score 1 additional point or Extra Point (by kicking it between the posts) or 2 additional points 2 point conversion (by running or passing the ball in again.)
- Field Goal: The only other way to score a point. A kicker must kick the ball between the posts to to receive 3 points.
- Rings: Although the winning team receives a trophy, each player receives an additional Super Bowl Ring. Cam Newton: 0, Peyton Manning: 1.
- Kick Off: The game officially starts Sunday, February 7 at 6:30 PM. And since most of us won’t be in attendance, we’ll be watching it on CBS.
- Quarterback (QB): This year, Cam Newton and Peyton Manning are the leading men--they get to throw the ball.
- Interception: When the opposing team catches the ball instead of the intended receiver. Great for the team that caught the ball, bad for the team who (mis)threw the ball.
- Dab: The dance quarterback Cam Newton does after he completes a successful touchdown. Great to know, when you see GIFs of him dancing on the field all over social media.
So there you have it, your merchant guide to enjoying Super Bowl 50. Whether you choose to take advantage of these tips this year, or just enjoy the game, we’ll see you at Kickoff!