We have listed several tips and tricks that, combined with the right PrestaShop modules, can help you optimize your online store's marketing strategy and therefore help increase your sales.
Tip #1: Social networks are an integral part of your ecommerce strategy
Being active on social media can increase your sales, customer communication, and much more.
Nowadays, as a brand, you need to be active on social media. Not only can interacting with your audience boost sales (30% of consumers say they buy directly via social media), but it can also increase visibility and build customer loyalty. Thanks to many PrestaShop modules, you can link your ecommerce site to these different social platforms and optimize these sales channels to more easily reach your business goals.
Tip #2: The benefits of an effective newsletter
A newsletter costs very little, but it can go a long way if it's well thought out
A newsletter is an economical technique that represents a low cost for good returns on investment. Whatever you want to achieve with your newsletter (loyalty, relaunching, special offers...), you can use it to better communicate your message and get relevant data about the performance of your campaign (number of clicks, open rate, bounce rate, conversion rate, etc.). There are a number of PrestaShop modules that can help you control how your newsletters are sent out and what they contain: it's all up to you!
Newsletter & SMS - PrestaShop Modules
Tip #3: A blog can be beneficial for an ecommerce site
Blogging is the perfect way to promote your brand and increase your traffic
So why don't many more websites have a blog nowadays? Beats us! Blogging has many advantages: it boosts your traffic, therefore your sales, and encourages readers to share your articles on social media. With PrestaShop, it is very easy to integrate a blog to your online store: among more than 40 available modules, there is inevitably one that is made for you!
Tip #4: Prepare your site for 100% online sales
To ensure maximum revenue during the sales period, it is important to focus on your online presence
For several years now, the number of online purchases during the sales has been increasing. There are also new trends such as click & collect, paying in instalments, and buying via mobile apps. As a retailer, you have to be ready to meet consumers' expectations when it comes to the overall customer experience, but you also want to take advantage of this period to launch as many commercial actions as possible, such as cross selling. You can easily and successfully prepare your website for the sales thanks to the PrestaShop modules available on the Addons Marketplace.
Average Cart Booster (cross-selling)
Tip #5: Increase conversion and avoid abandoned shopping carts
With the right tools, you can retain up to 25% of visitors who are about to leave your page
One of an e-merchant's worst enemies is abandoned shopping carts. But don't worry, it doesn't mean that these visitors can't be converted into customers. You can use abandoned shopping cart reminders, popups before leaving the site, or special offer popups with discounts to encourage visitors to finalize their purchase. PrestaShop has a selection of modules that perfectly address this issue and will help you boost your conversion rate with ease.
Abandoned Cart Reminder Pro
Tip #6: Gain customers with a wishlist option
The wishlist option can boost your sales while providing a great customer experience
The wishlist option is practically a must-have for retailers. This option has significant benefits for both the retailer and the customer: it provides a quality customer experience by allowing the customer to save items and return to purchase them whenever they want. This little extra is a great way to increase sales. Here is a selection of PrestaShop modules that will allow you to seamlessly integrate this essential feature into your site with minimal effort.