"If you want to change the world, start by changing your briefs".
The slogan says a lot about the identity and reputation of Le Slip Français, known for their made-in-France briefs — but not just that!
Le Slip Français was launched through PrestaShop by Guillaume Gibault five years ago, and has achieved phenomenal success both in France and around the world! It’s all thanks to a unique product, an original communications strategy, and a strong product identity.
In this interview Clément Coignac, E-Commerce Director at Le Slip Français, explains the keys to success for this unique company, and offers some valuable advice to you, the e-retailers!