Did you know that adding a video description to a product page increases its conversion by a whopping 80%, and a trust seal – by 40% more? By simply making only two improvements to your eCommerce website you could potentially raise your income by 120%.
Online stores conversions depend on many factors. The most important factor in the complex approach to conversion optimization is to squeeze the most from each and every one of these factors, minimizing the losses. Why is it so important? The difference of 0.5% may seem insignificant, but depending on your overall income it may range may translate into ‘hundreds of dollars’ or ‘millions of dollars’. That’s why each hundredth of a percent counts.
Today’s Infographic reveals 17 key factors that influence your store’s conversion rates and the average order amount. And since you’ve launched your shop with PrestaShop, you will find some useful modules that will do a part of the work for you.
Even if you are an expert with years of experience in selling online, it doesn’t hurt to take a second look. And if you are new to online commerce, this checklist will help you achieve the highest conversion rates possible without the need to learn from experience and waste the money that you can otherwise invest into developing your business.
This Infographic has been designed by TemplateMonster – the guys behind 1000+ PrestaShop themes and more than 4000 eCommerce designs overall. They compiled data from a dozen research projects into this easy-to-understand, visual presentation.
PrestaShop modules featured in the Infographic:
- Customer Ratings and Reviews Pro + Google Rich Snippets
- Verified Reviews
- Guestbook Orders Customers Reviews
- One Page Checkout
- One Page Checkout PS (Easy, Fast & Intuitive)
- One Page Checkout with Social Login & Mailchimp
Improved site search:
Upselling & cross-selling
What methods do you use to boost sales? Share your success story and help us all make eCommerce better.