Background：How large is the market?
1. In 2014, China’s e-Commerce took center stage, when the world witnessed for the first time another country outspending the USA in annual online sales transactions. According to the latest data releases, Chinese cross-border online shopping will reach $85 billion by the end of 2016 in spending, almost three times as much as $30 billion in 2014. By 2017 this data will increase by 12%, up to $110 billion .
After 2020 it will be as high as $160 billion. Chinese spend an average of $473 on imported goods, higher than the spending of domestic goods. While the Chinese purchase volume per shopper is leading the world, the number of online shoppers in China is still astoundingly large; yet the number presented is only half of the Chinese population and not taken as the whole of the Chinese population which is roughly 1.4 billion.
2. These achievements were reached in only 5 years and is still showing a booming online market growth. Many would think the reason is due to China’s massive population; however, on average the typical Chinese e-Consumer purchases twice as much online than the average American does, which has already become the highest rate for purchasing online. 3.China e-Commerce is still fairly new and already there is a strong demand for authentic imported products, categorized mainly in foods, cosmetics, electronics, health, baby products and commodity products on the market. In the smaller/medium sized cities of China, it can be quite difficult to find some familiar brands, which makes online shopping perfect for the consumer. Online and mobile sales channels are growing with an unstoppable momentum driven by advances in mobile technologies such as online and mobile payment and their integration with the existing supply chain infrastructure offered by the global groups &merchants, with an unprecedented opportunity to access China's markets. Furthermore, a study by McKinley in 2014 suggests that these markets are largely for cosmetic, packaged foods, infant products, and electronic commodities. The people purchasing these products are predominantly middle class Chinese citizens. These often non-discretionary goods for Chinese middle-class folk could just be the beginning. Why not just buy in Stores? Chinese consumers trust e-tail authenticity. Although the Chinese consumer culture is very deal conscious (often meticulously comparing prices), more Chinese consumers are turning to online shopping to find their authentic brand products imported from abroad. Sites such as Tmall and Jingdong have gained consumer trust for foreign product quality. The expanded range of product variety is also becoming one of the main selling points for Chinese consumers and is getting them to turn to their computer for online purchases rather than going to the shops. Put simply, when it comes to foreign imported goods, the Chinese are finding that there is more of a variety in products with cheaper prices for authentic products on Chinese e-Commerce websites, making online purchasing more acceptable. 4. New policies and infrastructures are being set up to support B2C Cross Border e-Commerce (CBEC) models in China. Deregulation on registration and customs for imports into China are being processed and tax exemptions on a wide selection of goods are also being implemented by the Chinese government for the near future. Until then, it seems that selling online in China for foreign enterprises will only continue to show strong growth. Especially with the 7 e-Commerce zones and 6 e-Commerce pilot cities that are established there. Also, new and exciting opportunities for importing and exporting goods to and from China are on the rise which many online retailers have come to realize, or are starting to, just how huge the market potential is for e-Commerce in China. Companies such as Net-a-porter, Yoox, Rakuten are available on a Chinese page, offering a complete localized shopping journey from product description, payment and delivery to the Chinese audience. If e-commerce to China has been a hot land that western online retailers hope to have a slice of , then for those small and medium businesses, right now has to be the time to react and prepare for entry. Question: Is it hard to sell to China? Block 1: Payment Instead of having to hire a developer to handle the installment or offer abundant materials to apply for an account- Pilibaba’s quick register takes seconds. Pilibaba plug-in in Shopware will only take small and medium business owners minutes to install without help of a professional. Through one-click enabler you can be immediately integrated with Alipay and Wechat/Tenpay/UnionPay that can cover 100% of Chinese consumers’ payments. It’s simple, fast and, most importantly, it’s free to install. It even supports withdrawal before shipment which is 100% safe and trustworthy. Pilibaba is invested in by the Provincial Goverment of Jiangsu, China. Block 2: Language It’s not easy to have a team to work on the Chinese description of your existing sites. If you plan on creating another shop on a third-party platform in China it will be another huge burden to deal with, primarily all the uploading and translation. Pilibaba offers localized product descriptions to get the ball rolling with your existing contents, making your product more attractive and coherent for customers. With a click on the redirecting button customers can reach your page to finish the order. Block 3: Marketing Apparently, payment can support orders but it won’t bring traffic in unless you spend time and money on ads and promotion this will be another trouble for westerners: finding out how to market. The Chinese social media landscape is really sophisticated and complex and so, for western merchants, especially start-ups, it’s nearly impossible to find out what to target. Pilibaba have publishers in over 20 channels, you can get free exposure and traffic from the moment you click to install Pilipay API. Pilibaba offers regular campaigns and coupons at no cost to raise conversion. How Does Pilibaba Drive traffic to your site?
Block 4:Logistics If you have no clear idea how to deliver your goods to customers in China at a reasonable cost, and you hope to avoid troublesome Chinese Custom regulations, you have come to the right place. It’s not too easy to sell to China for a few reasons; customers have so much choice in cost comparison and parcels have a tendency to be returned by customs because of limits on imported commodities. What if a simple payment could help keep you away from direct delivery to end customers leaving you only having to deliver to a domestically located warehouse? Pilibaba can help you deal with customs compliance, also for a regulated amount of orders and category Pilibaba will give clear hints to customers to be compliant with the latest regulations. What’s the most important Pilibaba ships your goods at the most competitive cost to help convert orders! Block 5: After-Sale Service Many customers hesitate to buy from overseas due to the weak after-sale service. Most of them cannot write or speak foreign language. Our Pilibaba service team are ready for complaints and inquiries, they can then communicate well with merchants to solve every last concern of consumers. To shop from overseas sites will be as simple as they have already been doing from Chinese online shops. After getting perfect solution to clear above blocks, you are ready to thrive in the Chinese market. Through completed and professional marketing work your brand awareness and sales can be raised at no cost before you get an order. Pilibaba will be the easiest and most efficient first step of your business penetrating China's Market.
About Pilibaba: Pilibaba was founded in Aug,2014 by CEO Keen Sun Jian and was invested by Jiangsu State Government, 7seasVC (founded by former Tencent CTO-Jeff Xiong and former Sina CTO-Jack Xu) and one China famous family fund. Pilibaba is the stategy partner of China UnionPay International. You can download the free Alibaba plug-in for your online shop here.