With the holidays just around the corner, there’s a buzz of excitement in the air. Each shop is decorated with festive home pages, ready to welcome this season’s holiday shoppers. To help you make the most of the shopping season, we’re sharing this holiday tool kit to help prepare your ecommerce site. Let’s get started!
LEVERAGE EMAIL MARKETING
Reach out to subscribers in your email list to notify them of any sales or promotions you may be running. With SendinBlue’s all-in-one module, easily create stunning emails that captures your customer’s attention. Want even more features? SendinBlue allows you to segment customers to further optimize your email campaigns. Then they help you track campaigns to measure its effectiveness. Send up to 300 emails per day for free! To get started, download the SendinBlue module and sign up for your account.
BUILD SOCIAL CREDIBILITY
Once shoppers arrive at your website, your task is to convert these visitors into paying customers. Use customer reviews to build trust in your website. Today, 85% of Internet users read customer reviews before making an online purchase, and 63% prefer to buy from a site that displays reviews. Verified Reviews effortlessly helps you build trust in both your products and website with a platform that facilitates the collection, moderation and publication of customer reviews. No matter the size of your online shop, this is an important tool when acquiring both new and old holiday shoppers.
MANAGE HOLIDAY LOGISTICS
As you start receiving more and more holiday orders, it’s important to process them in a timely fashion. Effortlessly manage both your inventory and orders with Illico Presta’s integrated back-office suite. Get a comprehensive overview of your shop with intuitive screens that display stocks levels, order content, and carrier options. Then save time processing your orders with options to bulk edit invoices and delivery slips or more importantly, automate shipping. Install 1-Click ERP by Illico Presta directly from your back office today to get your first month free.
Want to learn more about setting up your shop for the holidays? Download our 2014 Ecommerce Holiday Planning Guide for a comprehensive guide to mastering the holidays.