Using coupons in e-commerce has become a commonplace marketing strategy, but is very effective when done correctly. With one in two purchases being made with a promotional code, not using them would be a mistake.
Nevertheless, how can you avoid reducing your margin and losing revenue without using promotions? In this video, experts from online marketing specialist Selldorado explain that the success of your promotional strategies lies in the objectives you want to achieve. They provide details on how to use coupons to achieve the 4 main objectives of an e-commerce site.