When looking for ways to increase conversion rates, many merchants focus on SEO. But there are other places along a customer’s journey to purchase that offer opportunities to improve their experience and encourage conversion. Payment is an often neglected but very important area to start.
In today’s video, Realex expert, Alan Irwin, explains how to turn the payment process in a conversion machine by taking three basic steps:
- Simplify the payment process
- Understand how your market prefers to pay
- Choose a provider that lets you cater to customer preferences