E-commerce has become a highly competitive market. The same products and services can often be found all over the web. With so many options, trust is a determining factor in purchasing decisions. Consumers often check out customer reviews to get a better idea of an e-commerce website’s reputation.
So it’s important for e-merchants to maximize positive reviews. Negative online reviews should be limited, because they can really deter customers. In this video, Paul Patrick Beyeme, the Sales Team Leader at Trusted Shops, has five expert tips to help you stand out from the competition.