We’ve all done it: one minute, you’re having a quick scroll through Facebook, and the next you’re 30 minutes into a video binge. You’re living proof: videos not only help attract customers’ attention, but when done correctly, they can help companies build up their brand on social media. Today, find out how you can start using video on social media to grow your own presence.
Pick a platform
Before you even hit “record,” you’ll need to decide where you want to share your content. The platform you choose will determine the length of your video and vice versa. Let’s start with the most popular:
This social media network was purchased by Twitter in 2012. What makes Vine unique is that it supports extremely short videos; the target audience is generally under the age of 20. Following the aquisition, 1 in 5 Vine videos are also shared on Twitter, slightly increasing merchants’ reach. Max Video Length: 6 seconds
With Instagram, you get the best of both image and video. In 2010, the company hoped to be the image-sharing platform of this generation. With 130 million monthly users, they aimed to do the same for video in 2013 by allowing users to upload videos to their feed. If you already have a solid Instagram following, you’ll have no problem adding videos. Max Video Length: 15 seconds
Facebook’s the 360 video was hands down the coolest video innovation of 2015. Facebook users can now watch videos and explore them from all 360 angles by simply tilting or rotating their mobile device. Push the envelope while building your Facebook brand: what more could you ask for? Max Video Length: 3 minutes or 180 seconds
Like Vine, Twitter also allows users to post videos and host them directly from the app. These videos can be longer and uploaded directly from the app. They are accompanied by a tweet for increased shareability. Max Video Length: 30 seconds
Possibly the biggest advantage of using YouTube is its connection with Google. If you create DIY videos or great tutorials, having great SEO linked to them can help you rank high in search results and acquire new potential customers. The second benefit is your ability to rake in additional income (from YouTube’s ads) with increased video views. Max Video Length: 15 minutes for 900 seconds
Dubbed the more “professional” version of YouTube, Vimeo allows users to pay for additional features, a key feature of their business model. Because Vimeo doesn’t rely on ads for revenue, your customers don’t have to watch any ads before they get to your content. If you’re putting out short videos of cinematic quality, consider using Vimeo. Max Video Length: None / Video (Up to 25 GB a year)
Ideas for social media videos
Now that you know how long you want your videos to be, you should decide what type of content you want to produce. Here are a few ideas to get you started:
- Tell a Story. - Think of this as a short feature film.
" >Extra Gumdid a tremendous job at telling a story (related to their product) and giving everyone who watched the short film the love chills.
- Customer Stories (user generated content) - Share some of your current customers’ experiences with the potential customers you want to reach. It’s great if you can interview current customers yourself, but you could also follow GoPro’s lead and encourage customers to submit their best videos.
- Behind the Scenes (or documentary) - Give customers a look behind your well-oiled doors. If you hand craft your own products, show how they’re made. Put together a photoshoot or lookbook, or share a peek with customers like NYC- based Crystal Cactus did.
- Guest or Staff Interviews. Ask questions to another expert, or switch it up and have your followers be the interviewer and you become the interviewee, answering the questions they have (like we did with our #EQM Facebook Campaign).
- How to Videos - Don’t think you can teach something in just a few seconds? Let Oreo prove you wrong with a Vine about making Sprinkles. You’re an expert in your product, so use videos to teach customers a new skill.
- Education / History - Use videos to teach your social community something. GE uses their infatuation with science to share their geeky wisdom. In this video, they show different ways people have used technology to change the world.
- 3D / Stop motion / cartoon animations - Check out this stop motion animation by PrestaShop Store SelfPackaging. This holiday theme really tapped into holiday season cheer. Afterall, who wouldn't want Santa to stop by their home?
Now you have the tools you need to start using video marketing on social media. What are you waiting for? His the record button and get started! Already using video on social media? Share your tips in the comments below.