The omni-channel strategy has become a web development cornerstone for ambitious and connected entrepreneurs. The aim is to promote sales using various distribution channels synergistically to more effectively reach a wider target base while reducing operational constraints.
This is what the French company Faguo was able to achieve with international success. Currently, the company has a network of physical stores along with an online presence thanks to its e-commerce website and social networks, which helps advertise their business and distribute in France and across 24 countries. In this video, Faguo's co-founder Nicolas and the brand's e-commerce manager Anne-Charlotte explain how this omni-channel strategy was designed and share their advice for successfully developing your business.